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52

clear mouth guards

Worth a look

Shows demand growing +125.0% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 46Growth 95Conversion 41Competition 19Returns 92Price range 94Avg price 89Brand share 0Review moat 65Quality gap 22

Growth

Incredible+125.0%

90-day search growth — must beat 0% to launch

Price range

Great$14.80–$25.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.53

avg listing price — sweet spot $15–$100

Review moat

Good912.82

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$244K

$244K/yr · 367K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, clear mouth guards is a $244K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

clear mouth guards market data

Units sold / yr
10K–13K
avg 500–750/product
Revenue / yr
$205K–$257K
units × avg price
Conversion rate
3.2%
Avg BSR
#13
Page quality
0%
Prime
100%
Sponsored
91%
Out of stock
33.9%
Avg brand age
56 months
Avg seller age
139 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • NXT NXTRND95%
  • Zero-G5%

Demand

Weekly Amazon search volume, last 46 weeks — +125.0% search growth over the last 90 days.
10K6KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Top clear mouth guards search terms

  • nxtrnd mouth guard232K/yr
  • nxtrnd mouthpiece18K/yr
  • clear mouth guards19K/yr
  • zero g mouthguard21K/yr
  • nextrend mouthguard16K/yr
  • next trend mouthguard10K/yr
  • nxtrend mouthguard10K/yr
  • nxtrnd mouthguard7K/yr
  • clear mouth guard7K/yr
  • nxtrnd mouth piece3K/yr
All search terms

Top clear mouth guards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$37K30%$73K45%$110K60%$146K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about clear mouth guards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality”

Durability16%

“extremely durable”

Comfort-Overall9%

“He said it is one of the most comfortable mouth guards he has used”

Advertised Vs Actual Product8%

“Just as described”

Ease Of Use8%

“Easy to use”

Gifting Purpose6%

“Was a great gift for nephew”

Soft Feel6%

“Softer than the other so better”

Size-Overall6%

“perfect fit”

Efficiency3%

“Works perfect”

Thickness3%

“So thick”

What buyers complain about

Breathability25%

“Hard to breath once I have it on”

Hard Feel13%

“Hard to mold”

Defective Material/Parts13%

“I scrapped both pieces that I purchased”

Quality-Overall8%

“Bad quality”

Material Quality8%

“It's made of different materials”

Grip8%

“Keep slipping out”

Thickness5%

“The only thing that I don't like about it is how thick it is”

Top return reasons

Size-Overall51%
Advertised Vs Actual Product10%
Color8%
Functionality-Overall7%
Material Quality4%
Defective Material/Parts3%
Comfort-Overall3%
Value For Money2%
Thickness2%
Weight Heavy2%

Common questions

Is clear mouth guards profitable to sell on Amazon United States?
The niche generates $244K/yr across 11 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +125.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the clear mouth guards niche?
2 brands and 4 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clear mouth guards?
Top complaints mined from reviews: Breathability, Hard Feel, Defective Material/Parts. The return rate is 1.2%.
What does it cost to enter the clear mouth guards niche?
Listings span $14.80–$25.78; the average listing price is $20.53 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.