Skip to content

Claw Machine

Maybe

Shoppers spend an estimated $8.9M a year here. But prices span $24.88–$6193.95, mostly outside the sweet spot, so Claw Machine is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$8.9M/yr3.0M searches / yr
90-day growth
-2.8%search demand this quarter
Competition
34%top-5 click share · 24 brands · 50 sellers

Flapen Score

Claw Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Claw Machine is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Claw Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Claw Machine 3.0M times last year and spent an estimated $8.9M. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
0.9%
Market size, estimated
$8.9Ma year
Peak month
December5.2× the quietest month
Top search term
claw machine1.4M searches a year

02 · Price

A sale here is worth $320.37.

Listings sell for $320.37 on average, from $24.88 to $6193.95. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $320.37 that is $240K to $320K a year per listing.

Average price
$320.37above the $15 to $100 sweet spot
Price range
$24.88–$6193.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$240K–$320K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #949 within Leisure Sports & Game Room. It carries 482 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
10.8%
Average rank
#949in Leisure Sports & Game Room
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
482per listing
Listings tracked
46

04 · Newcomers

9 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Claw Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

50

Top-5 brand share

57%

Top 20: 98%

Top-5 click share

34%

Top 20: 78%

Open market

37%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Claw Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Claw Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • claw machine1.4M/yr
  • claw machine for kids589K/yr
  • mini claw machine302K/yr
  • kids claw machine136K/yr
  • claw machine for adults145K/yr
  • toy claw machine51K/yr
  • claw machines39K/yr
  • small claw machine19K/yr
  • large claw machine32K/yr
  • big claw machine23K/yr

Reviews and returns

What reviews say buyers love and hate about Claw Machine

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Functionality-Overall”
4.4%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Claw Machine questions

Answered from the same tracked data.