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Clackers

Fail

Shoppers spend an estimated $26K a year here, so Clackers is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$26K/yr175K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
75%top-5 click share · 10 brands · 26 sellers

Flapen Score

Clackers against its category

The dotted line is the Sports & Outdoors average. Past it, Clackers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clackers market on Amazon at a glance

Shoppers on Amazon United States searched for Clackers 175K times last year and spent an estimated $26K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.0%
Market size, estimated
$26Ka year
Peak month
December2.0× the quietest month
Top search term
clackers67K searches a year

02 · Price

A sale here is worth $14.58.

Listings sell for $14.58 on average, from $6.88 to $29.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $14.58 that is $4K to $7K a year per listing.

Average price
$14.58under the $15 to $100 sweet spot
Price range
$6.88–$29.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,589 within Leisure Sports & Game Room. It carries 638 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
15.4%
Average rank
#1,589in Leisure Sports & Game Room
Average rating
4.15 starsAmazon United States average 4.42 stars
Average reviews
638per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Clackers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

$0$3K$5K$8K$11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

26

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

13%

  • HVZUM42%
  • Simba13%
  • border merchant12%
  • speevers8%
  • Rhode Island Novelty7%
  • Skylety5%
  • Open — no brand owns it (4 brands, 13%)

Demand

Clackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Clackers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • clackers67K/yr
  • clackers balls on a string38K/yr
  • clacker10K/yr
  • click clack toy11K/yr
  • clackers balls on a string 1970 vintage7K/yr
  • clacker balls9K/yr
  • click clack8K/yr
  • clacker toy6K/yr
  • click clacks5K/yr
  • klackers5K/yr

Reviews and returns

What reviews say buyers love and hate about Clackers

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Durability”
1.9%of orders come back
“the balls fall off”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Clackers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data