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Cirkul Water Bottle Sleeve

Fail

Shoppers spend an estimated $39K a year here, so Cirkul Water Bottle Sleeve is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$39K/yr153K searches / yr
90-day growth
-12.1%search demand this quarter
Competition
25%top-5 click share · 28 brands · 31 sellers

Flapen Score

Cirkul Water Bottle Sleeve against its category

The dotted line is the Sports & Outdoors average. Past it, Cirkul Water Bottle Sleeve is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cirkul Water Bottle Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Cirkul Water Bottle Sleeve 153K times last year and spent an estimated $39K. The top 5 brands take 71% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-12.1%
Conversion, latest week
2.4%
Market size, estimated
$39Ka year
Peak month
August3.8× the quietest month
Top search term
cirkul accessories42K searches a year

02 · Price

A sale here is worth $10.37.

Listings sell for $10.37 on average, from $4.90 to $26.94. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $10.37 that is $0 to $1K a year per listing.

Average price
$10.37under the $15 to $100 sweet spot
Price range
$4.90–$26.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #1,564 within Sports Water Bottle Accessories. It carries 468 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#1,564in Sports Water Bottle Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
468per listing
Listings tracked
75

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cirkul Water Bottle Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

31

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

25%

Top 20: 62%

Open market

25%

  • Brand 136%
  • Brand 221%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Cirkul Water Bottle Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.8×

Search terms

Top Cirkul Water Bottle Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cirkul accessories42K/yr
  • cirkul water bottle sleeve27K/yr
  • cirkul sleeve18K/yr
  • cirkul bottle sleeve15K/yr
  • cirkul bottle accessories8K/yr
  • cirkul water bottle accessories10K/yr
  • cirkul sleeve 22 oz8K/yr
  • cirkul sleeve 32 oz5K/yr
  • cirkul water bottle sleeve 32 oz4K/yr
  • cirkul water bottle sleeve 22 oz4K/yr

Reviews and returns

What reviews say buyers love and hate about Cirkul Water Bottle Sleeve

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Flavor”
21%of negative reviews mention “Flavor”
0.4%of orders come back
“The flavor is weak to me”
A buyer, on “Flavor”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cirkul Water Bottle Sleeve questions

Answered from the same tracked data.