Is cirkul lid profitable to sell on Amazon United States?

The niche generates $70K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).

How competitive is the cirkul lid niche?

12 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cirkul lid?

Top complaints mined from reviews: Flavor, Leak-Proof, Value For Money. The return rate is 0.7%.

When does demand for cirkul lid peak?

Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.

What does it cost to enter the cirkul lid niche?

Listings span $4.38–$24.93; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 615 reviews — the moat a new listing must climb.

cirkul lid

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Good615.15

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$4.38–$24.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.64

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Market size

Bad$70K

$70K/yr · 194K searches

According to Flapen's Amazon United States niche tracking, cirkul lid is a $70K/yr Amazon United States market (194K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 41/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

cirkul lid market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $58K–$77K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,267
Page quality: 0%
Prime: 90%
Sponsored: 70%
Out of stock: 22.3%
Avg brand age: 26 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Chill Oasis41%
gocola32%
MIMORE9%
ziHenryDa7%
Knuckleheads Little Threads3%
JITIERYALO2%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.6×

Open Trend

Top cirkul lid search terms

cirkul lid58K/yr +6.1%3.9% conv.
cirkul lid replacement30K/yr -2.5%2.6% conv.
cirkul bottle lid10K/yr +53.8%3.6% conv.
cirkul replacement lid15K/yr -18.7%2.9% conv.
cirkul water bottle lid18K/yr -47.9%3.5% conv.
cirkul lids9K/yr -11.1%2.6% conv.
regular lid for cirkul tumbler7K/yr -7.9%1.5% conv.
cirkul cap7K/yr -8.0%5.3% conv.
cirkul top replacement7K/yr -11.9%3.5% conv.
cirkul replacement parts5K/yr -7.7%1.6% conv.

All search terms

Top cirkul lid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chill Oasis Replacement Lid Compatible with Cirkul Water Bottle | Fits Flavor Cartridges | BPA Free Leak Proof and Dishwasher Safe (White)

Chill Oasis$9.974.6★448 rev

Chill Oasis Replacement Lid Compatible with Cirkul Water Bottle | Fits Flavor Cartridges | BPA Free Leak Proof and Dishwasher Safe (Black)

Chill Oasis$9.984.6★448 rev

Lid for Cirkul Water Bottle - Auto Flip Lid for Hydro Flask Wide Mouth 12-64oz Replacement Compatible with Cirkul Hydroflask Simple Modern Iron Flask Takeya & Others

gocola$7.834.2★123 rev

Lid for Cirkul Water Bottle - 4 Pack Cap Lid Replacements Compatible with Cirkul Fits Cirkul Flavor Cartridges Essential Accessories for Plastic and Stainless Steel Water Bottles

gocola$4.984.4★368 rev

Chill Oasis Bottle Caps | Compatible With Cirkul Lids | 2-Pack | BPA Free Top Keep Dust Out Of Your Water Bottle | Leakproof Design

Chill Oasis$5.014.7★566 rev

Newest

by launch date

JITIERYALO 2 Pack Replacement Lid for Cirkul Water Bottles 12-64oz Replacement Compatible with Cirkul Hydroflask Simple Modern Iron Flask Takeya & Others with 4 Straws and 2 Straw Brushes

JITIERYALO$9.474 rev

2mo ago

1PCS Replacement Lid for All Cirkul Water Bottle Auto Flip Lid for Simple Modern and Hydro Flask Wide Mouth 12-64oz Compatible with Iron Flask and Takeya and other wide mouth bottle

KALDEHVEST$7.271 rev

3mo ago

EEKEDO Tumbler Adapter for Stanley to Cirkul Flavors Cartridges Fits for Stanley Quencher 40oz Tumblers Lid Replacement Accessories Flavor Cartridges Adapter for Cirkul BPA Free Silicone White

EEKEDO$9.587 rev

4mo ago

KLOWOAH Replacement Straws Compatible With Cirkul 40oz Stainless Steel Tumbler 4 Pack with 1 Brush (Grey for 40oz)

KLOWOAH$12.9469 rev

10mo ago

Chill Oasis Replacement Lid Compatible with Cirkul Water Bottle | Fits Flavor Cartridges | BPA Free Leak Proof and Dishwasher Safe (Black)

Chill Oasis$9.98448 rev

1y ago

What buyers say about cirkul lid

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fit perfect”

Flavor11%

“The flavors are quite tasty”

Leak-Proof9%

“Doesn't leak”

Quality-Overall8%

“Decent quality”

Value For Money6%

“Great price”

Ease Of Use5%

“Affordable handy”

Advertised Vs Actual Product5%

“Exactly as pictured”

Efficiency4%

“Works great”

Taste-Overall4%

“Good taste”

Ease Of Cleaning3%

“Easy to clean”

What buyers complain about

Flavor19%

“Flavor is too strong”

Leak-Proof11%

“Leaked”

Value For Money9%

“Waste of money”

Size-Overall7%

“I personally wish it came in a larger size”

Ease Of Use7%

“Hard to use”

Taste-Overall4%

“lices the taste”

Durability4%

“But after 2 weeks of being it around me the filter broke”

Strength3%

“Bottle top heavy bumped my table and it fell off and broke”

Design-Overall3%

“poorly made inside”

Functionality-Overall3%

“Doesn't work”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product12%

Leak-Proof6%

Compatibility-Overall6%

Value For Money1%

Quality-Overall1%

Color1%

Functionality-Overall1%

Add-Ons/Attachments1%

Water Resistance1%

Common questions

Is cirkul lid profitable to sell on Amazon United States?: The niche generates $70K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (41/100).
How competitive is the cirkul lid niche?: 12 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in cirkul lid?: Top complaints mined from reviews: Flavor, Leak-Proof, Value For Money. The return rate is 0.7%.
When does demand for cirkul lid peak?: Demand peaks in Aug–Sep; the busiest month runs 1.6× the quietest.
What does it cost to enter the cirkul lid niche?: Listings span $4.38–$24.93; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 615 reviews — the moat a new listing must climb.