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Circle Hooks

Pass

Circle Hooks scores 69 out of 100, a Pass. Shoppers spend an estimated $361K a year here, search demand grew +76.0% this quarter, and an estimated 0.9% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 8,101 Sports & Outdoors niches · +22 vs the category median of 47
Market size
$361K/yr921K searches / yr
90-day growth
+76.0%search demand this quarter
Competition
23%top-5 click share · 36 brands · 59 sellers

Flapen Score

Circle Hooks against its category

The dotted line is the Sports & Outdoors average. Past it, Circle Hooks is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Circle Hooks market on Amazon at a glance

Shoppers on Amazon United States searched for Circle Hooks 921K times last year and spent an estimated $361K. The top 5 brands take 52% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 921K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +76.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.

Searches, last 12 months
921K
Growth, 90 days vs prior 90
+76.0%
Conversion, latest week
3.6%
Market size, estimated
$361Ka year
Peak month
June4.6× the quietest month
Top search term
circle hooks169K searches a year

02 · Price

A sale here is worth $11.02.

Listings sell for $11.02 on average, from $3.98 to $39.95. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.02 that is $3K to $6K a year per listing.

Average price
$11.02under the $15 to $100 sweet spot
Price range
$3.98–$39.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #85 within Terminal Tackle & Accessories. It carries 855 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
2.1%
Average rank
#85in Terminal Tackle & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
855per listing
Listings tracked
81

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Circle Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

59

Top-5 brand share

52%

Top 20: 90%

Top-5 click share

23%

Top 20: 54%

Open market

44%

  • Brand 119%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Circle Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Circle Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • circle hooks169K/yr
  • catfish hooks97K/yr
  • fish hooks99K/yr
  • eagle claw fishing hooks71K/yr
  • circle hooks saltwater66K/yr
  • fishing hooks freshwater52K/yr
  • trout hooks54K/yr
  • fishing hooks saltwater55K/yr
  • fishing hooks and weights27K/yr
  • small fishing hooks24K/yr

Reviews and returns

What reviews say buyers love and hate about Circle Hooks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
45%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Some of the very small sizes are delicate. don't force them”
A buyer, on “Size-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Circle Hooks questions

Answered from the same tracked data.