Skip to content

Christmas Trophy

Fail

The top 5 brands take 100% of clicks, so Christmas Trophy is a Fail.

Flapen Score
35
35 / 100
Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 47
Market size
$21K/yr50K searches / yr
90-day growth
+41.3%search demand this quarter
Competition
82%top-5 click share · 5 brands · 6 sellers

Flapen Score

Christmas Trophy against its category

The dotted line is the Sports & Outdoors average. Past it, Christmas Trophy is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Trophy market on Amazon at a glance

Shoppers on Amazon United States searched for Christmas Trophy 50K times last year and spent an estimated $21K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
+41.3%
Conversion, latest week
1.9%
Market size, estimated
$21Ka year
Top search term
christmas trophy28K searches a year

02 · Price

A sale here is worth $21.62.

Listings sell for $21.62 on average, from $6.94 to $34.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $21.62 that is $0 to $2K a year per listing.

Average price
$21.62inside the $15 to $100 sweet spot
Price range
$6.94–$34.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #2,301 within Trophies, Medals & Awards. It carries 31 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
57%
Out of stock, average day
17.8%
Average rank
#2,301in Trophies, Medals & Awards
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
31per listing
Listings tracked
7

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Christmas Trophy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 132%
  • Brand 225%
  • Brand 318%
  • Brand 416%
  • Brand 59%

Demand

Christmas Trophy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '26Prime Day '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 311.1× · 8 of 12 months tracked

Search terms

Top Christmas Trophy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas trophy28K/yr
  • christmas trophies5K/yr
  • christmas trophy award7K/yr
  • santa trophy5K/yr
  • christmas awards5K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Trophy

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Value For Money”
2.7%of orders come back
“worth the money”
A buyer, on “Value For Money”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Christmas Trophy questions

Answered from the same tracked data.