Is chili mac mre profitable to sell on Amazon United States?

The niche generates $29K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (49/100).

How competitive is the chili mac mre niche?

9 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in chili mac mre?

Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.0%.

When does demand for chili mac mre peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the chili mac mre niche?

Listings span $11.55–$66.01; the average listing price is $28.58 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.

chili mac mre

Skip it

A small market ($29K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.58

avg listing price — sweet spot $15–$100

Price range

Great$11.55–$66.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good557.27

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Bad$29K

$29K/yr · 19K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, chili mac mre is a $29K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chili mac mre market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 5.4%
Avg BSR: #386
Page quality: 0%
Prime: 73%
Sponsored: 47%
Out of stock: 6.2%
Avg brand age: 68 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

EPIDEMIC PROOF40%
Mountain House30%
Western Frontier7%
Ammo Can Man6%
Generic6%
PRIMESTUFF STORE4%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +20.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top chili mac mre search terms

chili mac mre8K/yr +9.8%4.4% conv.
mountain house chili mac4K/yr +52.2%7.5% conv.
mre chili mac5K/yr -2.1%2.3% conv.
mountain house chili mac with beef2K/yr +86.3%7.8% conv.

All search terms

Top chili mac mre products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Genuine USGI MRE [Meal Ready to Eat] Inspection Date 01/2026 or Newer [New Packaging] - You Choose Menu Ration with Entree Snacks Dessert Drink Mix Utensils Condiments and FRH. (Chili Macaroni)

EPIDEMIC PROOF$20.585.0★10 rev

Mountain House Freeze-Dried Dinner Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack

Mountain House$23.995.0★7 rev

Mountain House Chili Mac with Beef | Freeze Dried Backpacking & Camping Food | 6-Pack

Mountain House$60.354.7★784 rev

Chili and Macaroni MRE Meal - Genuine US Military Surplus Inspection Date 2020 and Up

Western Frontier$25.184.5★251 rev

Genuine USGI Individual MRE [Meal Ready to Eat] Inspection Date 01/2024 or Newer - You Choose Menu - Complete Ration with Entree Snacks Dessert Drink Mix Utensils Condiments and FRH. (#10 Chili Macaroni)

EPIDEMIC PROOF$21.804.2★22 rev

Newest

by launch date

MRE Meals Ready to Eat Military Survival Food Kit for Camping Hiking Hunting Fishing Outdoor Adventure & Emergency Preparedness Complete Meal Rations with Flameless Heater Long Shelf Life (Inspection Date 2026) Random Menu 1 Pack

PRIMESTUFF STORE$16.1933 rev

4mo ago

Mountain House Freeze-Dried Dinner Entree | Backpacking Meals for Camping and Hiking 4 Servings 30-Year Shelf-Life 2-Pack

Mountain House$23.997 rev

6mo ago

Military MRE Single Meal Inspection Date May 2025 or Newer(Chili & Macaroni)

Generic$22.536 rev

8mo ago

2026 Inspection MRE U.S. MRE Meals Emergency Supplies Emergency Food Supply Survival Food Freeze Dried Food w/ Flameless Heater Ready Meals (Variety Pack of 12) (A or B Case Selected at Random) FRESH STOCK - 10 Year Shelf Life from Inspection Date

BetterBundle$45.21769 rev

1y ago

MRE Variety Pack (18-Pack) Beef Chicken & Pork Entrees Main Courses Only (Not Full Meals) Long Shelf Life 2024+ Production Dates by Long Life Food Depot Meals Ready to Eat

Long Life Food Depot$66.0171 rev

1y ago

What buyers say about chili mac mre

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Great deal”

Quality-Overall20%

“Excellent product”

Advertised Vs Actual Product16%

“As described”

Taste-Overall14%

“These MREs were delicious and they looked great and tasted great and tasted fresh”

Nutritional Content6%

“Good nutrition”

Ease Of Use3%

“They are easy to use”

Portability3%

“good to take on camping trips”

Health Benefits-Overall2%

“Great for emergencys”

Freshness2%

“VERY FRESH”

Flavor2%

“The flavors are an acquired taste”

What buyers complain about

Advertised Vs Actual Product41%

“Not as described”

Value For Money11%

“It seems to be a waste of money”

Quality-Overall8%

“some items were not as good as could be”

Taste-Overall6%

“edible, beef stew tasted like Dinty Moore brand”

Functionality-Overall4%

“doesnt even work as intended”

Flavor4%

“Flavor is terrible”

Instructions/User Manual/Troubleshooting3%

“Curious because no heater or instructions on how to”

Stale/Rotten/Spoiled3%

“Unfortunately not as fresh as they advertised”

Product Condition3%

“Expired”

Oily/Greasy2%

“made him really gassy”

Common questions

Is chili mac mre profitable to sell on Amazon United States?: The niche generates $29K/yr across 15 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (49/100).
How competitive is the chili mac mre niche?: 9 brands and 24 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chili mac mre?: Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.0%.
When does demand for chili mac mre peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the chili mac mre niche?: Listings span $11.55–$66.01; the average listing price is $28.58 (sweet spot $15–$100). The average incumbent carries 557 reviews — the moat a new listing must climb.