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Chiefs Wallet

Fail

The top 5 brands take 100% of clicks, so Chiefs Wallet is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$11K/yr21K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
59%top-5 click share · 5 brands · 9 sellers

Flapen Score

Chiefs Wallet against its category

The dotted line is the Sports & Outdoors average. Past it, Chiefs Wallet is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Wallet 21K times last year and spent an estimated $11K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
1.6%
Market size, estimated
$11Ka year
Peak month
December12.0× the quietest month
Top search term
kansas city chiefs wallet8K searches a year

02 · Price

A sale here is worth $31.70.

Listings sell for $31.70 on average, from $13.48 to $117.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $31.70 that is $0 to $3K a year per listing.

Average price
$31.70inside the $15 to $100 sweet spot
Price range
$13.48–$117.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #528 within Bags, Packs & Accessories. It carries 3,206 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#528in Bags, Packs & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,206per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Chiefs Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 234%
  • Brand 38%
  • Brand 46%
  • Brand 54%

Demand

Chiefs Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.0×

Search terms

Top Chiefs Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs wallet8K/yr
  • chiefs wallet9K/yr
  • kc chiefs wallet4K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Wallet

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Zipper Quality”
2.5%of orders come back
“Zipper didn't work”
A buyer, on “Zipper Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chiefs Wallet questions

Answered from the same tracked data.