chiefs wallet
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.70avg listing price — sweet spot $15–$100
Price range
Great$13.48–$117.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 6% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,206.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 21K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chiefs wallet is a $11K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
chiefs wallet market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $16K–$24K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #528
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 217 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Littlearth48%
- Rico Industries34%
- Siskiyou8%
- The Ridge6%
- Evergreen Garden4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 12.0×
Top chiefs wallet search terms
- kansas city chiefs wallet8K/yr
- chiefs wallet9K/yr
- kc chiefs wallet4K/yr
Top chiefs wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Littlearth NFL Kansas City Chiefs Bi-Fold Wallet Team Color 4 x 5 x 1
Littlearth$16.894.7★3,041 rev
Littlearth NFL Kansas City Chiefs Zip Organizer Wallet Team Color 4 x 7.5 x 1
Littlearth$24.604.6★1,197 rev
Rico Industries unisex NFL Kansas City Chiefs Laser Engraved Billfold Wallet Brown 3.5 x 4.25-inches
Rico Industries$29.054.6★7,487 rev
Rico Industries Laser Engraved Trifold Wallet Kansas City Chiefs 3.25 x 4-inches Brown
Rico Industries$21.854.6★7,712 rev
NFL Kansas City Chiefs Billfold Wallet Black - Laser Engraved Vegan Leather 4 Card Slots ID Window
Rico Industries$28.384.4★23 rev
Newest
by launch date
Littlearth Kansas City Chiefs NFL Trifold Wallet
Littlearth$17.0582 rev
Ridge Wallet - Kansas City Chiefs - Carbon Fiber 3k
The Ridge$117.743,106 rev
The Ridge NFL Wallet - Kansas City Chiefs - Slim Wallet Card Holder Holds up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip
The Ridge$98.063,106 rev
Rico Industries NFL Football Kansas City Chiefs Canvas Trifold Wallet - Great Accessory
Rico Industries$14.08404 rev
Evergreen Team Sports America NFL Kansas City Chiefs Brown Wallet | Tri-Fold | Officially Licensed Stamped Logo | Made of Leather | Money and Card Organizer | Gift Box Included
Evergreen Garden$23.0339 rev
Trending
90-day click momentum
Littlearth NFL Kansas City Chiefs Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$35.484.6★
NFL Kansas City Chiefs Billfold Wallet Black - Laser Engraved Vegan Leather 4 Card Slots ID Window
Rico Industries$28.384.4★
Rico Industries Laser Engraved Trifold Wallet Kansas City Chiefs 3.25 x 4-inches Brown
Rico Industries$21.854.6★
Littlearth NFL Kansas City Chiefs Zip Organizer Wallet Team Color 4 x 7.5 x 1
Littlearth$24.604.6★
Rico Industries Laser Engraved Billfold Wallet Kansas City Chiefs Black
Rico Industries$20.934.6★
What buyers say about chiefs wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“It doesn't take up so much space in his pocket”
“Looks exactly like the photo”
“Great quality leather”
“Soft”
“I really like the money strap on the back”
“you can definitely fit a good amount of bills in there”
“The wallet seems to made of quality materials”
What buyers complain about
“Zipper didn't work”
“out is a bit hard”
Top return reasons
Common questions
- Is chiefs wallet profitable to sell on Amazon United States?
- The niche generates $11K/yr across 20 tracked products. 90-day search growth is +6.1%. Flapen's verdict: Skip it (33/100).
- How competitive is the chiefs wallet niche?
- 5 brands and 9 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chiefs wallet?
- Top complaints mined from reviews: Zipper Quality, Ease Of Use. The return rate is 2.5%.
- When does demand for chiefs wallet peak?
- Demand peaks in Nov–Dec; the busiest month runs 12.0× the quietest.
- What does it cost to enter the chiefs wallet niche?
- Listings span $13.48–$117.74; the average listing price is $31.70 (sweet spot $15–$100). The average incumbent carries 3,206 reviews — the moat a new listing must climb.