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Chiefs Scarf

Fail

Shoppers spend an estimated $0 a year here, so Chiefs Scarf is a Fail.

Flapen Score
30
30 / 100
Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 47
Market size
$0/yr10K searches / yr
90-day growth
+23.5%search demand this quarter
Competition
81%top-5 click share · 2 brands · 6 sellers

Flapen Score

Chiefs Scarf against its category

The dotted line is the Sports & Outdoors average. Past it, Chiefs Scarf is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Scarf market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Scarf 10K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
+23.5%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December36.1× the quietest month
Top search term
kansas city chiefs scarf4K searches a year

02 · Price

A sale here is worth $25.21.

Listings sell for $25.21 on average, from $19.03 to $39.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $25.21 that is $0 to $3K a year per listing.

Average price
$25.21inside the $15 to $100 sweet spot
Price range
$19.03–$39.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #107 within Clothing Accessories. It carries 1,157 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#107in Clothing Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,157per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chiefs Scarf products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 231%

Demand

Chiefs Scarf search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26DecAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 36.1×

Search terms

Top Chiefs Scarf search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs scarf4K/yr
  • chiefs scarf6K/yr
  • kansas city chiefs scarf women444/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Scarf

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
3.0%of orders come back
“Was as presented”
A buyer, on “Advertised Vs Actual Product”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Chiefs Scarf questions

Answered from the same tracked data.