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Chiefs Poster

Fail

Shoppers spend an estimated $23K a year here, so Chiefs Poster is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$23K/yr40K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
31%top-5 click share · 16 brands · 19 sellers

Flapen Score

Chiefs Poster against its category

The dotted line is the Sports & Outdoors average. Past it, Chiefs Poster is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Poster market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Poster 40K times last year and spent an estimated $23K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
2.6%
Market size, estimated
$23Ka year
Peak month
December7.4× the quietest month
Top search term
chiefs wall decor12K searches a year

02 · Price

A sale here is worth $22.59.

Listings sell for $22.59 on average, from $5.91 to $71.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $22.59 that is $0 to $2K a year per listing.

Average price
$22.59inside the $15 to $100 sweet spot
Price range
$5.91–$71.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #3,402 within Home & Kitchen. It carries 811 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
94%
Out of stock, average day
5.0%
Average rank
#3,402in Home & Kitchen
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
811per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Chiefs Poster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

19

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

31%

Top 20: 79%

Open market

26%

  • Brand 131%
  • Brand 213%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Chiefs Poster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 7.4×

Search terms

Top Chiefs Poster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chiefs wall decor12K/yr
  • kansas city chiefs wall decor9K/yr
  • kansas city chiefs wall art4K/yr
  • chiefs sign5K/yr
  • kc chiefs wall decor4K/yr
  • chiefs wall art3K/yr
  • kansas city chiefs sign3K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Poster

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Material Quality”
1.7%of orders come back
“Cloth”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Chiefs Poster questions

Answered from the same tracked data.