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51

chiefs license plate frame

Worth a look

Shows a sweet-spot price point ($18.89 avg), but a small market ($67K/yr) keeps it on the watch list.

Market size 17Growth 68Conversion 50Competition 76Returns 79Price range 72Avg price 85Brand share 17Review moat 41Quality gap 23

Avg price

Great$18.89

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 6% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Price range

Good$6.64–$36.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,414.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$67K

$67K/yr · 89K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chiefs license plate frame is a $67K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

chiefs license plate frame market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$76K–$94K
units × avg price
Launch success
0%
0 of 5 new (360d)
Conversion rate
4.0%
Avg BSR
#222
Page quality
0%
Prime
93%
Sponsored
85%
Out of stock
6.0%
Avg brand age
62 months
Avg seller age
196 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

10 flat

Sellers

19

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

39%

Top 20: 78%

Open market

5%

  • Rico Industries75%
  • FANMATS8%
  • Aooble5%
  • HIJKKMMBAC3%
  • EliteAuto3K2%
  • WinCraft2%
  • Open — no brand owns it (4 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.3×

Top chiefs license plate frame search terms

  • chiefs license plate14K/yr
  • chiefs license plate frame16K/yr
  • kansas city chiefs license plate frame12K/yr
  • kansas city chiefs car accessories14K/yr
  • kc chiefs license plate7K/yr
  • kc chiefs license plate frames8K/yr
  • chiefs car accessories12K/yr
  • kansas city chiefs license plate8K/yr
All search terms

Top chiefs license plate frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$11K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 40 tracked products in this niche — three views at once, no toggling.

What buyers say about chiefs license plate frame

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Good Quality”

Color13%

“Good quality and colors”

Value For Money11%

“I loved the price”

Size-Overall11%

“Perfect fit”

Mounting7%

“Easy to screw on and looks great”

Fun/Entertainment Experience7%

“fine, fun”

Advertised Vs Actual Product6%

“as described - looks great”

Design-Overall4%

“Looks great when it actually works”

Ease Of Use4%

“Easy to put on”

What buyers complain about

Durability17%

“They stopped working after two weeks”

Brightness/Shine/Glow17%

“Don't expect a shiny decal”

Material Quality17%

“Plastic”

Advertised Vs Actual Product17%

“Not an emblem. Sticker not an emblem.”

Scratch Resistance17%

“License plate came scratched”

Adhesion/Stickiness8%

“Issues sticking both the light”

Top return reasons

Size-Overall39%
Advertised Vs Actual Product8%
Defective Material/Parts6%
Adhesion/Stickiness5%
Scratch Resistance4%
Product Condition4%
Material Quality4%
Shape/Style3%
Mounting3%
Value For Money3%

Common questions

Is chiefs license plate frame profitable to sell on Amazon United States?
The niche generates $67K/yr across 40 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the chiefs license plate frame niche?
10 brands and 19 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in chiefs license plate frame?
Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Material Quality. The return rate is 1.8%.
When does demand for chiefs license plate frame peak?
Demand peaks in Aug–Sep–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the chiefs license plate frame niche?
Listings span $6.64–$36.12; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 2,415 reviews — the moat a new listing must climb.