chiefs lego set
Skip itSoft demand (-32.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Price range
Great$6.98–$69.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,199.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 136K searches
Growth
Bad-32.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chiefs lego set is a $64K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
chiefs lego set market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $82K–$110K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #736
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 67%
- Out of stock
- 19.5%
- Avg brand age
- 44 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
55
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
22%
- WILSON27%
- FOCO22%
- Franklin Sports14%
- Lokai6%
- Masterpieces4%
- YouTheFan4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.1×
Top chiefs lego set search terms
- philadelphia eagles lego17K/yr
- philadelphia eagles football15K/yr
- eagles lego17K/yr
- philadelphia eagles lego set14K/yr
- philadelphia eagles toys11K/yr
- lego philadelphia4K/yr
- eagles lego set11K/yr
- eagles legos9K/yr
- philadelphia eagles legos5K/yr
- lego eagles4K/yr
Top chiefs lego set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO Philadelphia Eagles NFL 3D BRXLZ Truck
FOCO$39.474.4★44 rev
WILSON NFL Stride Pro Eco Football - Brown Official Size
WILSON$31.584.7★297 rev
WILSON Sporting Goods NFL Philadelphia Eagles Team Logo Football Black Mini Size
WILSON$14.464.7★5,309 rev
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★28,450 rev
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Philadelphia Eagles Green Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.774.6★2,452 rev
Newest
by launch date
Eagle Building Set Ideas Bird Building Block Eagle Bird Collection Model Block Set Home Office Decor Sky Animals Building Toy Gift for Teens Adults (1214PCS)
SATHIBI$42.8324 rev
FOCO Philadelphia Eagles NFL 3D BRXLZ Truck
FOCO$39.4744 rev
Little People Collector Philadelphia Eagles Officially Licensed NFL Special Edition Set Series 2
Little People$25.0022 rev
CreateOn Philadelphia Eagles NFL Fan-Tiles Magnetic Match-Up Tiles | 17-Piece Building Set for Kids & Adults | Officially Licensed NFL Team Collectibles | Build Play & Display (All Teams Available)
CreateOn$29.9258 rev
Philadelphia Phillies Citizens Bank Park Mini Stadium BRXLZ Building Block Set
FOCO$50.054 rev
Trending
90-day click momentumEagle Building Set Ideas Bird Building Block Eagle Bird Collection Model Block Set Home Office Decor Sky Animals Building Toy Gift for Teens Adults (1214PCS)
SATHIBI$42.834.2★
WILSON NFL Stride Pro Eco Football - Brown Official Size
WILSON$31.584.7★
Wilson NFL Super Grip Composite Football - Junior Size Brown
WILSON$19.724.8★
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Philadelphia Eagles Green Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.774.6★
Wild Sports NFL Philadelphia Eagles Table Top Stackers 3 x 1 x .5 Team Color
Wild Sports$12.994.7★
What buyers say about chiefs lego set
What buyers praise and complain about, mined from review topics.What buyers love
“Nice gift for sharing with your beloved family”
“Lots of fun”
“Easy to put together”
“Very great quality puzzle”
“worth the money”
“The design is great”
“The color is accurate as shown”
“Awesome Lego”
“perfect size”
“Very bright, has adjustable light settings”
What buyers complain about
“So bad to the point where I got half put together”
“Instructions are not my favorite”
“sometimes don't actually fit”
“not worth the money”
“Product looks cheap”
“Not sure how long it will last”
“It was leaking through all the seam”
“Low quality strings”
“The adhesive will not stay on the legos so they are constantly popping off”
“Was expecting thicker material not very soft”
Top return reasons
Common questions
- Is chiefs lego set profitable to sell on Amazon United States?
- The niche generates $64K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -32.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the chiefs lego set niche?
- 17 brands and 55 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in chiefs lego set?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 2.1%.
- When does demand for chiefs lego set peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.1× the quietest.
- What does it cost to enter the chiefs lego set niche?
- Listings span $6.98–$69.35; the average listing price is $27.41 (sweet spot $15–$100). The average incumbent carries 3,199 reviews — the moat a new listing must climb.