chiefs lanyard
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$6.49–$35.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.71avg listing price — sweet spot $15–$100
Review moat
Okay1,798.24avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, chiefs lanyard is a $28K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
chiefs lanyard market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $17K–$21K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #320
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- aminco70%
- Aooble9%
- Rico Industries7%
- Littlearth5%
- Lokai3%
- Pro Specialties Group3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +13.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Top chiefs lanyard search terms
- chiefs lanyard12K/yr
- kansas city chiefs lanyard8K/yr
- kc chiefs lanyard3K/yr
Top chiefs lanyard products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NFL Kansas City Chiefs Team Lanyard Charcoal
aminco$7.584.6★525 rev
NFL Kansas City Chiefs LanyardTeam Color Red Team Colors One Size
aminco$8.634.8★163 rev
Aminco NFL Kansas City Chiefs Reversible Lanyard
aminco$9.334.6★315 rev
NFL Kansas City Chiefs Team Lanyard
aminco$9.524.6★525 rev
Aooble Badge Holder with Lanyard for Football Fans Hard Plastic Key Card Work Badge Sleeves School Factory ID Credit Cards Proximity Key Cards Driver Licenses and Passes
Aooble$13.994.7★255 rev
Newest
by launch date
Pro Specialties Group NFL Kansas City Chiefs Ombre Lanyard Team Colors One Size
Pro Specialties Group$9.752 rev
Aooble Badge Holder with Lanyard for Football Fans Hard Plastic Key Card Work Badge Sleeves School Factory ID Credit Cards Proximity Key Cards Driver Licenses and Passes
Aooble$13.99255 rev
NFL Kansas City Chiefs Graffiti Lanyard
aminco$8.1391 rev
Rico Industries NFL Football Kansas City Chiefs Flash Lanyard
Rico Industries$6.491,152 rev
Rico Industries NFL Football Kansas City Chiefs Standard Wrist Lanyard Key Chain Cute Wristlet Strap Keychain Holder for Women Men Car Keys ID Badges Card Wallet Phone Camera
Rico Industries$7.201,662 rev
Trending
90-day click momentum
Nike Premium Lanyard Black | Black | White
Nike$19.354.6★
Littlearth NFL Kansas City Chiefs Bi-Fold Wallet Team Color 4 x 5 x 1
Littlearth$16.894.7★
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Kansas City Chiefs Red Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.584.6★
Littlearth NFL Kansas City Chiefs Zip Organizer Wallet Team Color 4 x 7.5 x 1
Littlearth$24.604.6★
Littlearth NFL Kansas City Chiefs Hoodie Purse Team Color 9.5 x 15.5 x 4
Littlearth$35.494.6★
What buyers say about chiefs lanyard
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Exactly as expectdd”
“Great buy in black befitting last season”
“Useful”
“Chiefs fan approved”
“Good and durable”
“Key length color quality material weight versatility is extremely important for this product here”
“Also convenient to carry keys around your wrist”
“Still looks brand new”
“Works well good quaality”
What buyers complain about
“Too long”
“Broke when we pulled the string first week”
“It kept popping apart way too easily”
Top return reasons
Common questions
- Is chiefs lanyard profitable to sell on Amazon United States?
- The niche generates $28K/yr across 21 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the chiefs lanyard niche?
- 8 brands and 10 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in chiefs lanyard?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 1.4%.
- When does demand for chiefs lanyard peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- What does it cost to enter the chiefs lanyard niche?
- Listings span $6.49–$35.49; the average listing price is $13.71 (sweet spot $15–$100). The average incumbent carries 1,798 reviews — the moat a new listing must climb.