Chiefs Lanyard
FailShoppers spend an estimated $28K a year here, so Chiefs Lanyard is a Fail.
- Flapen Score
- 42 / 100Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 4742
- Market size
- $28K/yr23K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 67%top-5 click share · 8 brands · 10 sellers
Flapen Score
Chiefs Lanyard against its category
The dotted line is the Sports & Outdoors average. Past it, Chiefs Lanyard is stronger. Inside it, weaker.
Market
The Chiefs Lanyard market on Amazon at a glance
Shoppers on Amazon United States searched for Chiefs Lanyard 23K times last year and spent an estimated $28K. The top 5 brands take 94% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.
- Searches, last 12 months
- 23K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $28Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- chiefs lanyard12K searches a year
02 · Price
A sale here is worth $13.71.
Listings sell for $13.71 on average, from $6.49 to $35.49. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.71 that is $0 to $1K a year per listing.
- Average price
- $13.71under the $15 to $100 sweet spot
- Price range
- $6.49–$35.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #320 within Sports Souvenirs. It carries 1,798 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #320in Sports Souvenirs
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,798per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Chiefs Lanyard products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
4%
- Brand 170%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Chiefs Lanyard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Chiefs Lanyard search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chiefs lanyard12K/yr
- kansas city chiefs lanyard8K/yr
- kc chiefs lanyard3K/yr
Reviews and returns
What reviews say buyers love and hate about Chiefs Lanyard
We read the reviews and the return reasons for every product selling here.
“Too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chiefs Lanyard questions
Answered from the same tracked data.