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Chiefs Jersey Kids

Fail

Shoppers spend an estimated $10K a year here, so Chiefs Jersey Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$10K/yr43K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
52%top-5 click share · 9 brands · 16 sellers

Flapen Score

Chiefs Jersey Kids against its category

The dotted line is the Sports & Outdoors average. Past it, Chiefs Jersey Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Jersey Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Jersey Kids 43K times last year and spent an estimated $10K. The top 5 brands take 88% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
0.8%
Market size, estimated
$10Ka year
Peak month
November8.7× the quietest month
Top search term
chiefs jersey kids11K searches a year

02 · Price

A sale here is worth $29.54.

Listings sell for $29.54 on average, from $11.36 to $56.03. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $29.54 that is $0 to $3K a year per listing.

Average price
$29.54inside the $15 to $100 sweet spot
Price range
$11.36–$56.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #1,367 within Jerseys. It carries 1,367 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
81%
Out of stock, average day
20.2%
Average rank
#1,367in Jerseys
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,367per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Chiefs Jersey Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

8%

  • Brand 161%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Chiefs Jersey Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Chiefs Jersey Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chiefs jersey kids11K/yr
  • chiefs kids jersey4K/yr
  • kids chiefs jersey8K/yr
  • kansas city chiefs jersey kids4K/yr
  • youth chiefs jersey4K/yr
  • chiefs jersey youth3K/yr
  • chiefs youth jersey3K/yr
  • kansas city chiefs jersey youth2K/yr
  • chiefs jersey for kids2K/yr
  • youth kansas city chiefs jersey1K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Jersey Kids

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Comfort-Overall”
6.1%of orders come back
“A little snug”
A buyer, on “Comfort-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chiefs Jersey Kids questions

Answered from the same tracked data.