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Chiefs Jacket

Fail

Shoppers spend an estimated $17K a year here, so Chiefs Jacket is a Fail.

Flapen Score
28
28 / 100
Ranks 7,785 of 8,101 Sports & Outdoors niches · −19 vs the category median of 47
Market size
$17K/yr59K searches / yr
90-day growth
-29.7%search demand this quarter
Competition
52%top-5 click share · 9 brands · 10 sellers

Flapen Score

Chiefs Jacket against its category

The dotted line is the Sports & Outdoors average. Past it, Chiefs Jacket is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Jacket 59K times last year and spent an estimated $17K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-29.7%
Conversion, latest week
0.4%
Market size, estimated
$17Ka year
Peak month
December33.4× the quietest month
Top search term
kansas city chiefs jacket10K searches a year

02 · Price

A sale here is worth $84.57.

Listings sell for $84.57 on average, from $25.85 to $275.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $84.57 that is $0 to $8K a year per listing.

Average price
$84.57inside the $15 to $100 sweet spot
Price range
$25.85–$275.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
10.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 20.2% of listings are out of stock. The average listing ranks #447 within Jackets. It carries 542 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
75%
Out of stock, average day
20.2%
Average rank
#447in Jackets
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
542per listing
Listings tracked
16

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Chiefs Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

10%

  • Brand 160%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Chiefs Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 33.4×

Search terms

Top Chiefs Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kansas city chiefs jacket10K/yr
  • chiefs jacket12K/yr
  • kansas city chiefs jackets mens5K/yr
  • kansas city chiefs jackets4K/yr
  • chiefs zip up hoodie4K/yr
  • chiefs jacket men5K/yr
  • kansas city chiefs jacket women4K/yr
  • chiefs jacket women6K/yr
  • kc chiefs jacket3K/yr
  • chiefs coat3K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Jacket

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Quality-Overall”
10.4%of orders come back
“They obviously dont have any type of quality assurance”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Chiefs Jacket questions

Answered from the same tracked data.