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chiefs jacket

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 10Conversion 4Competition 55Returns 7Price range 30Avg price 81Brand share 31Review moat 74Quality gap 43

Avg price

Great$84.57

avg listing price — sweet spot $15–$100

Review moat

Good541.69

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Price range

Okay$25.85–$275.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-29.7%

90-day search growth — must beat 0% to launch

Returns

Bad10.4%

return rate — above 6% kills the launch gate

Market size

Bad$17K

$17K/yr · 59K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, chiefs jacket is a $17K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

chiefs jacket market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$21K–$42K
units × avg price
Launch success
0%
0 of 8 new (360d)
Conversion rate
0.4%
Avg BSR
#447
Page quality
0%
Prime
75%
Sponsored
81%
Out of stock
20.2%
Avg brand age
53 months
Avg seller age
165 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

10

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

10%

  • Ultra Game60%
  • Zubaz8%
  • Pro Standard7%
  • Generic7%
  • NFL PRO LINE5%
  • KIDDAD4%
  • Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -29.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 33.4×

Top chiefs jacket search terms

  • kansas city chiefs jacket10K/yr
  • chiefs jacket12K/yr
  • kansas city chiefs jackets mens5K/yr
  • kansas city chiefs jackets4K/yr
  • chiefs zip up hoodie4K/yr
  • chiefs jacket men5K/yr
  • kansas city chiefs jacket women4K/yr
  • chiefs jacket women6K/yr
  • kc chiefs jacket3K/yr
  • chiefs coat3K/yr
All search terms

Top chiefs jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6968%$1K12%$2K16%$3K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about chiefs jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Great quality”

Value For Money20%

“Nice jacket the price was good too”

Size-Overall20%

“Perfect fit”

Color10%

“love this color red and the sparkling”

Design-Overall10%

“Cool design kinda thin”

What buyers complain about

Quality-Overall50%

“They obviously dont have any type of quality assurance”

Thin25%

“Kind of thin”

Top return reasons

Size-Overall58%
Material Quality7%
Advertised Vs Actual Product7%
Chest Fit5%
Waist Fit5%
Stain Resistance5%
Stitch/Finish/Polish5%
Quality-Overall4%
Color2%
Shoulder Fit2%

Common questions

Is chiefs jacket profitable to sell on Amazon United States?
The niche generates $17K/yr across 16 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -29.7%. Flapen's verdict: Skip it (28/100).
How competitive is the chiefs jacket niche?
9 brands and 10 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in chiefs jacket?
Top complaints mined from reviews: Quality-Overall, Thin. The return rate is 10.4% — above our launch gate.
When does demand for chiefs jacket peak?
Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 33.4× the quietest.
What does it cost to enter the chiefs jacket niche?
Listings span $25.85–$275.00; the average listing price is $84.57 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.