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Chicago Cubs Blanket

Fail

Shoppers spend an estimated $26K a year here, so Chicago Cubs Blanket is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$26K/yr28K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
61%top-5 click share · 10 brands · 22 sellers

Flapen Score

Chicago Cubs Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Cubs Blanket is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Cubs Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Cubs Blanket 28K times last year and spent an estimated $26K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
2.6%
Market size, estimated
$26Ka year
Top search term
cubs blanket13K searches a year

02 · Price

A sale here is worth $35.26.

Listings sell for $35.26 on average, from $19.58 to $58.23. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $35.26 that is $0 to $4K a year per listing.

Average price
$35.26inside the $15 to $100 sweet spot
Price range
$19.58–$58.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,235 within Home & Kitchen. It carries 55 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
47%
Out of stock, average day
4.3%
Average rank
#1,235in Home & Kitchen
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
55per listing
Listings tracked
19

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Chicago Cubs Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

22

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Brand 152%
  • Brand 211%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Chicago Cubs Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 6.4× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Chicago Cubs Blanket

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
50%of negative reviews mention “Size-Overall”
3.4%of orders come back
“The size is smaller then expected”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Chicago Cubs Blanket questions

Answered from the same tracked data.