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Chicago Bears Shirt

Fail

Demand is soft, at -28.3% this quarter, so Chicago Bears Shirt is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$141K/yr430K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
56%top-5 click share · 14 brands · 10 sellers

Flapen Score

Chicago Bears Shirt against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Bears Shirt is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears Shirt 430K times last year and spent an estimated $141K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 430K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
430K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
1.4%
Market size, estimated
$141Ka year
Peak month
September23.3× the quietest month
Top search term
bears shirt128K searches a year

02 · Price

A sale here is worth $23.86.

Listings sell for $23.86 on average, from $14.96 to $29.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.86 that is $0 to $2K a year per listing.

Average price
$23.86inside the $15 to $100 sweet spot
Price range
$14.96–$29.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #16,928 within T-Shirts. It carries 1,781 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
90%
Out of stock, average day
25.4%
Average rank
#16,928in T-Shirts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,781per listing
Listings tracked
30

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Chicago Bears Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

10

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 89%

Open market

13%

  • Brand 146%
  • Brand 221%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Chicago Bears Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 23.3×

Search terms

Top Chicago Bears Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bears shirt128K/yr
  • chicago bears t shirt39K/yr
  • chicago bears t shirts for men16K/yr
  • chicago bears tshirt34K/yr
  • chicago bears tshirt men20K/yr
  • chicago bears shirt men15K/yr
  • bears t shirt14K/yr
  • bears tshirt21K/yr
  • chicago bears mens shirt14K/yr
  • chicago bears long sleeve shirt35K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears Shirt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Neck Fit”
3.0%of orders come back
“Neck doesnt fit right”
A buyer, on “Neck Fit”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chicago Bears Shirt questions

Answered from the same tracked data.