Is chicago bears pajamas profitable to sell on Amazon United States?

The niche generates $70K/yr across 62 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -38.9%. Flapen's verdict: Skip it (37/100).

How competitive is the chicago bears pajamas niche?

21 brands and 22 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in chicago bears pajamas?

Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 9.0% — above our launch gate.

When does demand for chicago bears pajamas peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 39.9× the quietest.

What does it cost to enter the chicago bears pajamas niche?

Listings span $12.16–$54.96; the average listing price is $30.69 (sweet spot $15–$100). The average incumbent carries 5,798 reviews — the moat a new listing must climb.

chicago bears pajamas

Skip it

Soft demand (-38.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$30.69

avg listing price — sweet spot $15–$100

Price range

Great$12.16–$54.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,798.29

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 161K searches

Returns

Bad9.0%

return rate — above 5% kills the launch gate

Growth

Bad-38.9%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, chicago bears pajamas is a $70K/yr Amazon United States market (161K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears pajamas market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $46K–$61K; units × avg price
Conversion rate: 1.4%
Avg BSR: #576
Page quality: 0%
Prime: 71%
Sponsored: 66%
Out of stock: 44.7%
Avg brand age: 49 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

30%

Top 20: 69%

Open market

12%

FOCO60%
Northwest13%
BRIEF INSANITY7%
Outerstuff4%
Alimens & Gentle3%
Fabrique Innovations2%
Open — no brand owns it (15 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — -38.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.9×

Open Trend

Top chicago bears pajamas search terms

chicago bears slippers24K/yr -28.1%0.8% conv.
chicago bears pajamas35K/yr -34.2%0.0% conv.
chicago bears slippers for men17K/yr -37.8%1.2% conv.
chicago bears pajama pants15K/yr -43.8%0.4% conv.
chicago bears robe men8K/yr -32.8%1.8% conv.
chicago bears robe6K/yr -34.3%3.5% conv.
chicago bears pajamas men11K/yr -43.0%0.0% conv.
bears slippers7K/yr -32.7%2.7% conv.
bears slippers for men6K/yr -65.6%2.3% conv.
bears pajama pants5K/yr -53.0%0.0% conv.

All search terms

Top chicago bears pajamas products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FOCO NFL Mens Team Color Large Primary Logo 2 Piece Top and Bottom Ugly Pajama Set Chicago Bears X-Large

FOCO$52.114.7★321 rev

FOCO Mens NFL 2022 Big Logo Color Edge Slipper Chicago Bears Large

FOCO$25.084.5★617 rev

FOCO NFL Mens Team Color Large Primary Logo 2 Piece Top and Bottom Ugly Pajama Set Chicago Bears Medium

FOCO$50.814.7★321 rev

FOCO Chicago Bears NFL Mens Team Logo Moccasin Slippers - M

FOCO$29.474.5★19,170 rev

FOCO NFL Chicago Bears Mens Poly Knit Cup Sole Slipper Team Color X-Large (13-14)

FOCO$25.404.5★3,354 rev

Newest

by launch date

FOCO NFL Mens Official Primary Logo Embroidered Sherpa Lined Gradient Scuff Slide Slippers - Chicago Bears - (Medium 9-10)

FOCO$23.0146 rev

8mo ago

Northwest The Company Official NFL S/M Silk Touch Bath Robe with Number Team Colors 25 x 47 (US Alpha Small Medium Regular Regular Blue Chicago Bears)

Northwest$47.6710 rev

8mo ago

BRIEF INSANITY Chicago Football Pajama Pants - Bear Down Paw Print Pattern Football Pj Pants for Men and Women Loose Fit Loungewear with Elastic Waistband & Side Pockets Large

BRIEF INSANITY$27.41343 rev

9mo ago

BRIEF INSANITY Chicago Football Pajama Pants - Bear Down Paw Print Pattern Football Pj Pants for Men and Women Loose Fit Loungewear with Elastic Waistband & Side Pockets Medium

BRIEF INSANITY$27.63343 rev

9mo ago

Calhoun NHL Surf & Skate Mens Scatter Print Team Logo Pajama Pants (Medium Chicago Blackhawks)

Calhoun$35.2697 rev

12mo ago

What buyers say about chicago bears pajamas

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall30%

“Very comfortable”

Size-Overall13%

“These pajamas fit very comfortably”

Quality-Overall12%

“Good quality”

Soft Feel11%

“Soft material”

Value For Money7%

“Great value for the money”

Warmth6%

“Warm and comfortable”

Advertised Vs Actual Product3%

“These came just as described”

Gifting Purpose3%

“it was a perfect Christmas gift for a Bears fan”

Durability2%

“However they are very durable”

Washability1%

“Its held up through several washing's”

What buyers complain about

Size-Overall26%

“Too tight”

Comfort-Overall13%

“Not comfortable”

Quality-Overall13%

“Cheap”

Shrinkage Resistance6%

“the inseam somehow shrunk because they barely cover me”

Material Quality5%

“The material is cheap, showed significant wear after first wear, before washing”

Value For Money5%

“Not worth it”

Gap/Hole4%

“Arrived with hole in the seam”

Cushion4%

“Slipper is ok 1 logo is lopsided n they feel cheap no cushion just flat”

Outersole Quality4%

“Dont like them my old ones I had for years have better structure than these I was super disappointed wen they came vacuum sealed 5 days later still not as fluffy as my old ones way flatter and you have to put the soles in”

Length4%

“really long and Im not near 7 feet”

Top return reasons

Size-Overall50%

Length10%

Material Quality6%

Waist Fit5%

Feet Fit5%

Thin4%