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Chicago Bears Hat

Fail

Demand is soft, at -28.5% this quarter, so Chicago Bears Hat is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$436K/yr895K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
44%top-5 click share · 9 brands · 12 sellers

Flapen Score

Chicago Bears Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Bears Hat is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears Hat 895K times last year and spent an estimated $436K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Sep–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 895K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $436K a year.

Searches, last 12 months
895K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
1.5%
Market size, estimated
$436Ka year
Peak month
December10.7× the quietest month
Top search term
chicago bears hat453K searches a year

02 · Price

A sale here is worth $32.72.

Listings sell for $32.72 on average, from $19.23 to $45.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $32.72 that is $3K to $8K a year per listing.

Average price
$32.72inside the $15 to $100 sweet spot
Price range
$19.23–$45.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

16% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 36.0% of listings are out of stock. The average listing ranks #1,829 within Clothing Accessories. It carries 652 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
16%
Prime listings
70%
Out of stock, average day
36.0%
Average rank
#1,829in Clothing Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
652per listing
Listings tracked
37

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Chicago Bears Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

3%

  • Brand 143%
  • Brand 238%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (3 brands, 3%)

Demand

Chicago Bears Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 10.7×

Search terms

Top Chicago Bears Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago bears hat453K/yr
  • bears hat161K/yr
  • chicago bears hats for men57K/yr
  • chicago bears hats38K/yr
  • chicago bears trucker hat16K/yr
  • chicago bears snapback hats14K/yr
  • chicago bears cap22K/yr
  • chicago bears fitted hat13K/yr
  • bears hats for men22K/yr
  • chicago bears baseball cap14K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears Hat

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Don't like the way it fits”
A buyer, on “Size-Overall”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Chicago Bears Hat questions

Answered from the same tracked data.