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chicago bears hat

Skip it

Soft demand (-28.5% this quarter) — this niche doesn't clear our bar today.

Market size 57Growth 11Conversion 19Competition 69Returns 29Price range 95Avg price 95Brand share 11Review moat 71Quality gap 23

Avg price

Incredible$32.72

avg listing price — sweet spot $15–$100

Price range

Incredible$19.23–$45.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good652.38

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$436K

$436K/yr · 895K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.5%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chicago bears hat is a $436K/yr Amazon United States market (895K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears hat market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$491K–$654K
units × avg price
Conversion rate
1.5%
Avg BSR
#1,829
Page quality
0%
Prime
70%
Sponsored
16%
Out of stock
36.0%
Avg brand age
52 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 80%

Open market

3%

  • New Era43%
  • Kneenow38%
  • FOCO9%
  • 474%
  • GENERIC2%
  • Terojnkl1%
  • Open — no brand owns it (3 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.5% search growth over the last 90 days.
120K80KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Nov, Dec · busiest ÷ quietest = 10.7×

Top chicago bears hat search terms

  • chicago bears hat453K/yr
  • bears hat161K/yr
  • chicago bears hats for men57K/yr
  • chicago bears hats38K/yr
  • chicago bears trucker hat16K/yr
  • chicago bears snapback hats14K/yr
  • chicago bears cap22K/yr
  • chicago bears fitted hat13K/yr
  • bears hats for men22K/yr
  • chicago bears baseball cap14K/yr
All search terms

Top chicago bears hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$17K8%$35K12%$52K16%$70K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chicago bears hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Excellent quality hat”

Size-Overall33%

“Fits well”

Gifting Purpose12%

“Great gift”

Color10%

“Colors are popping”

Design-Overall4%

“Very nice hat both design and material”

Value For Money4%

“Budget Cap”

What buyers complain about

Size-Overall60%

“Don't like the way it fits”

Color20%

“I thought it was Blue around the back also”

Quality-Overall10%

“It is not a quality cap”

Top return reasons

Size-Overall62%
Quality-Overall8%
Advertised Vs Actual Product8%
Shape/Style7%
Color5%
Value For Money3%
Material Quality2%
Strength1%
Length1%
Warmth1%

Common questions

Is chicago bears hat profitable to sell on Amazon United States?
The niche generates $436K/yr across 37 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -28.5%. Flapen's verdict: Skip it (42/100).
How competitive is the chicago bears hat niche?
9 brands and 12 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in chicago bears hat?
Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.7%.
When does demand for chicago bears hat peak?
Demand peaks in Jan–Sep–Nov–Dec; the busiest month runs 10.7× the quietest.
What does it cost to enter the chicago bears hat niche?
Listings span $19.23–$45.89; the average listing price is $32.72 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.