Is chicago bears coffee mug profitable to sell on Amazon United States?

The niche generates $94K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (46/100).

How competitive is the chicago bears coffee mug niche?

10 brands and 9 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in chicago bears coffee mug?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.

When does demand for chicago bears coffee mug peak?

Demand peaks in Jan–Dec; the busiest month runs 15.1× the quietest.

What does it cost to enter the chicago bears coffee mug niche?

Listings span $15.32–$37.80; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.

chicago bears coffee mug

Skip it

Soft demand (-27.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$22.90

avg listing price — sweet spot $15–$100

Price range

Incredible$15.32–$37.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good900.03

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad$94K

$94K/yr · 122K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chicago bears coffee mug is a $94K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears coffee mug market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $92K–$115K; units × avg price
Conversion rate: 3.4%
Avg BSR: #259
Page quality: 0%
Prime: 97%
Sponsored: 85%
Out of stock: 21.4%
Avg brand age: 77 months
Avg seller age: 194 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 83%

Open market

Rico Industries60%
FANMATS9%
Boelter Brands9%
The Memory Company8%
Top Cup5%
Simple Modern4%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 15.1×

Open Trend

Top chicago bears coffee mug search terms

chicago bears cup29K/yr -10.9%2.7% conv.
chicago bears coffee mug33K/yr -31.5%4.0% conv.
chicago bears mug28K/yr -30.4%4.1% conv.
chicago bears cups10K/yr -40.3%2.3% conv.
chicago bears coffee cup8K/yr -20.3%3.7% conv.
bears coffee mug8K/yr -35.6%5.0% conv.
bears mug7K/yr -30.6%5.7% conv.

All search terms

Top chicago bears coffee mug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rico Industries NFL Football Chicago Bears Da Bears 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug

Rico Industries$19.804.9★145 rev

Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug

Rico Industries$16.874.9★145 rev

Boelter Brands Chicago Bears Coffee Mug - 14oz Sculpted

Boelter Brands$29.704.7★201 rev

Rico Industries NFL Football Chicago Bears 18oz Soft Touch Easy Grip Tumbler

Rico Industries$22.374.7★1,354 rev

FANMATS NFL Chicago Bears 15 oz Stripe Coffee Mug 15 Fluid Ounces | Ceramic | Officially Licensed | Vintage Team Logo | Great Gift

FANMATS$29.944.9★48 rev

Newest

by launch date

Top Cup NFL Chicago Bears 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Top Cup$21.01727 rev

7mo ago

Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Navy 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug

Rico Industries$16.87145 rev

7mo ago

Rico Industries NFL Football Chicago Bears GOOD. BETTER. BEST. Orange 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug

Rico Industries$19.293,357 rev

7mo ago

Rico Industries NFL Football Chicago Bears Tribute Orange 12oz Laser Engraved Campfire Mug

Rico Industries$18.253 rev

11mo ago

Rico Industries NFL Football Chicago Bears Da Bears 16 oz Team Color Laser Engraved Speckled Ceramic Coffee Mug

Rico Industries$19.80145 rev

1y ago

What buyers say about chicago bears coffee mug

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“the quality of the cup looks good”

Durability11%

“Super durable”

Size-Overall9%

“Great size”

Gifting Purpose6%

“This was a gift”

Recycle/Reuse5%

“they are ready to reuse later”

Value For Money5%

“these were cheaper”

Advertised Vs Actual Product4%

“otherwise they're as I expected”

Material Quality4%

“Made with durable material”

Color4%

“Colors are accurate”

Design-Overall3%

“Design looks good”

What buyers complain about

Value For Money13%

“I think the cup is expensive”

Quality-Overall12%

“Garbage”

Size-Overall12%

“Smaller”

Thickness12%

“Not well made very thin”

Strength8%

“Thought they would be a little sturdier”

Leak-Proof8%

“Dont waste your $ Leaked”

Weight Heavy4%

“It is a little heavy”

Design-Overall4%

“Didnt like that I cant see the design”

Advertised Vs Actual Product4%

“Not what it shows”

Visibility4%

“My view is all blank”

Top return reasons

Size-Overall24%

Quality-Overall11%

Thin9%

Advertised Vs Actual Product9%

Color6%

Defective Material/Parts6%

Material Quality5%

Strength4%

Grip4%

Scratch Resistance4%

Common questions

Is chicago bears coffee mug profitable to sell on Amazon United States?: The niche generates $94K/yr across 39 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (46/100).
How competitive is the chicago bears coffee mug niche?: 10 brands and 9 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in chicago bears coffee mug?: Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.5%.
When does demand for chicago bears coffee mug peak?: Demand peaks in Jan–Dec; the busiest month runs 15.1× the quietest.
What does it cost to enter the chicago bears coffee mug niche?: Listings span $15.32–$37.80; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 900 reviews — the moat a new listing must climb.

chicago bears coffee mug

chicago bears coffee mug market data

Competition & brand share

Demand & seasonality

Top chicago bears coffee mug search terms

Top chicago bears coffee mug products on Amazon

Top sellers

Newest

Trending

What buyers say about chicago bears coffee mug

What buyers love

What buyers complain about

Top return reasons

Common questions

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