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Chicago Bears Cake Topper

Fail

The top 5 brands take 100% of clicks, so Chicago Bears Cake Topper is a Fail.

Flapen Score
27
27 / 100
Ranks 7,845 of 8,101 Sports & Outdoors niches · −20 vs the category median of 47
Market size
$168K/yr77K searches / yr
90-day growth
-43.5%search demand this quarter
Competition
76%top-5 click share · 4 brands · 19 sellers

Flapen Score

Chicago Bears Cake Topper against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Bears Cake Topper is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears Cake Topper 77K times last year and spent an estimated $168K. All 4 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-43.5%
Conversion, latest week
3.0%
Market size, estimated
$168Ka year
Top search term
chicago bears helmet24K searches a year

02 · Price

A sale here is worth $71.87.

Listings sell for $71.87 on average, from $9.94 to $312.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $71.87 that is $7K to $18K a year per listing.

Average price
$71.87inside the $15 to $100 sweet spot
Price range
$9.94–$312.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$7K–$18K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #763 within Sports Souvenirs. It carries 1,575 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
46%
Out of stock, average day
6.8%
Average rank
#763in Sports Souvenirs
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,575per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Chicago Bears Cake Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 211%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Chicago Bears Cake Topper search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Chicago Bears Cake Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago bears helmet24K/yr
  • chicago bears mini helmet14K/yr
  • chicago bears cake topper8K/yr
  • bears helmet13K/yr
  • chicago bears cake decorations6K/yr
  • bears mini helmet6K/yr
  • chicago bears helmet full size6K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears Cake Topper

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Color”
3.5%of orders come back
“The orange really pops a lot more than in the photo”
A buyer, on “Color”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Chicago Bears Cake Topper questions

Answered from the same tracked data.