Is chicago bears blanket profitable to sell on Amazon United States?

The niche generates $153K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -40.6%. Flapen's verdict: Skip it (43/100).

How competitive is the chicago bears blanket niche?

10 brands and 13 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in chicago bears blanket?

Top complaints mined from reviews: Thickness, Quality-Overall, Thin. The return rate is 1.5%.

When does demand for chicago bears blanket peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 20.4× the quietest.

What does it cost to enter the chicago bears blanket niche?

Listings span $20.38–$89.11; the average listing price is $43.28 (sweet spot $15–$100). The average incumbent carries 1,259 reviews — the moat a new listing must climb.

chicago bears blanket

Skip it

Soft demand (-40.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$43.28

avg listing price — sweet spot $15–$100

Price range

Incredible$20.38–$89.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good1,258.59

avg incumbent reviews — the moat a new listing must climb

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$153K

$153K/yr · 168K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-40.6%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, chicago bears blanket is a $153K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears blanket market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $216K–$260K; units × avg price
Conversion rate: 2.1%
Avg BSR: #861
Page quality: 0%
Prime: 64%
Sponsored: 59%
Out of stock: 51.2%
Avg brand age: 54 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

KETBLNB29%
FOCO23%
Northwest19%
WTKBLAN9%
Generic7%
Proformance Home6%
Open — no brand owns it (4 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -40.6% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.4×

Open Trend

Top chicago bears blanket search terms

chicago bears blanket93K/yr -39.5%1.8% conv.
chicago bears throw blanket17K/yr -31.7%2.9% conv.
bears blanket22K/yr -43.0%2.0% conv.
chicago bears blanket for men11K/yr -44.7%2.7% conv.
chicago bears blankets8K/yr -43.9%1.1% conv.
chicago bears fleece blanket5K/yr -44.9%1.8% conv.
chicago bears blankets and throws8K/yr -60.6%2.3% conv.
bears throw blanket3K/yr -47.2%2.1% conv.

All search terms

Top chicago bears blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KETBLNB Football Fans Gifts for Chicago Blanket for Chicago Throw Blanket for Couch Cooling Blankets for Hot Sleepers Throws 60x50

KETBLNB$27.754.6★118 rev

WTKBLAN Football Gifts for Men Football Sport Style Blanket for Fans Sport Merch Stuff Gear Soft Cozy Flannel Blanket for Living Room 60x50

WTKBLAN$22.554.6★166 rev

FOCO NFL Micro Raschel Throw Blanket Gradient 50 x 60 Chicago Bears

FOCO$40.434.1★186 rev

FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Chicago Bears

FOCO$27.174.3★466 rev

Northwest The Company NFL Double Sided Design Plush Raschel Throw Blanket 60x80 (Chicago Bears)

Northwest$49.814.4★12 rev

Newest

by launch date

WTKBLAN Football Gifts for Men Football Sport Style Blanket for Fans Sport Merch Stuff Gear Soft Cozy Flannel Blanket for Living Room 60x50

WTKBLAN$22.55166 rev

5mo ago

Allenjoy Chicago American Football Navy Legacy Blanket 57x50 - Soft Warm Throw Blankets for Couch Bed Living Room Home Office Bedroom Decor Gifts for Boys Teens Men Fans Son Washable

Allenjoy$24.130 rev

7mo ago

Custom Football Blanket City Mascots Personalized Fan Gift Bed Winter Throw Blankets Name & Number Flannel Blanket for Men Women Youth 60 x 50 Chi03-navy-orange

Generic$35.607 rev

7mo ago

Northwest NFL Heathered Knit Throw Blanket Team Colors 60 x 70 (60 x 70 Chicago Bears)

Northwest$29.821 rev

9mo ago

Football Blanket Gifts for Men 50 X 60 City Football Lovers Fan Gifts Merch Gear Suff Sports Fan Throw Blankets for Sofa Bed Bedroom Living Room Royal Navy Blue Orange

Generic$31.45359 rev

10mo ago

What buyers say about chicago bears blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel36%

“super soft”

Value For Money15%

“it's cheap”

Quality-Overall14%

“Great quality”

Upholstery/Fabric Quality8%

“Great blanket”

Size-Overall6%

“Perfect size”

Fun/Entertainment Experience4%

“Fun throw to watch a movie and have”

Advertised Vs Actual Product4%

“looked just like it's shown in the photos”

Warmth2%

“warm”

Gifting Purpose2%

“Perfect gift”

Color2%

“great color”

What buyers complain about

Thickness35%

“Not that thick”

Quality-Overall17%

“Very very very cheap”

Thin13%

“Thin”

Hard Feel6%

“not soft at all”

Material Quality6%

“Thin material, cheap quality”

Value For Money4%

“Definitely not worth the price”

Product Condition4%

“It almost looked used when it came”

Top return reasons

Material Quality24%

Thin24%

Quality-Overall15%

Value For Money7%

Size-Overall7%

Advertised Vs Actual Product5%

Print Quality4%

Thickness4%

Absorbency3%