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Chicago Bears Beanie

Fail

Demand is soft, at -86.5% this quarter, so Chicago Bears Beanie is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$141K/yr341K searches / yr
90-day growth
-86.5%search demand this quarter
Competition
35%top-5 click share · 22 brands · 39 sellers

Flapen Score

Chicago Bears Beanie against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Bears Beanie is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears Beanie market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears Beanie 341K times last year and spent an estimated $141K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -86.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
-86.5%
Conversion, latest week
1.9%
Market size, estimated
$141Ka year
Peak month
December87.6× the quietest month
Top search term
chicago bears beanie110K searches a year

02 · Price

A sale here is worth $21.39.

Listings sell for $21.39 on average, from $10.01 to $35.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $21.39 that is $2K to $5K a year per listing.

Average price
$21.39inside the $15 to $100 sweet spot
Price range
$10.01–$35.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 42.6% of listings are out of stock. The average listing ranks #1,603 within Clothing Accessories. It carries 5,224 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
78%
Out of stock, average day
42.6%
Average rank
#1,603in Clothing Accessories
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
5,224per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Chicago Bears Beanie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

39

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

35%

Top 20: 82%

Open market

36%

  • Brand 128%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Chicago Bears Beanie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 87.6×

Search terms

Top Chicago Bears Beanie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago bears beanie110K/yr
  • chicago bears winter hat50K/yr
  • chicago beanie8K/yr
  • bears beanie43K/yr
  • chicago bears knit hat11K/yr
  • chicago bears beanie for men24K/yr
  • chicago bears skull cap6K/yr
  • bears winter hat23K/yr
  • bears knit hat5K/yr
  • chicago bears beanie hat6K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears Beanie

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Warmth”
28%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Runs a bit big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chicago Bears Beanie questions

Answered from the same tracked data.