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chicago bears beanie

Skip it

Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 0Conversion 24Competition 80Returns 61Price range 79Avg price 91Brand share 75Review moat 24Quality gap 21

Avg price

Great$21.39

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$10.01–$35.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great60%

top-5 brand share — no brand owns this niche

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Okay$141K

$141K/yr · 341K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,224.16

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-86.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chicago bears beanie is a $141K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears beanie market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
$214K–$267K
units × avg price
Conversion rate
1.9%
Avg BSR
#1,603
Page quality
0%
Prime
78%
Sponsored
59%
Out of stock
42.6%
Avg brand age
45 months
Avg seller age
159 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

22 rising

Sellers

39

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

35%

Top 20: 82%

Open market

36%

  • FOCO28%
  • Kneenow12%
  • YANGUMGUAN7%
  • Carhartt7%
  • Daxton5%
  • Generic4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.5% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 87.6×

Top chicago bears beanie search terms

  • chicago bears beanie110K/yr
  • chicago bears winter hat50K/yr
  • chicago beanie8K/yr
  • bears beanie43K/yr
  • chicago bears knit hat11K/yr
  • chicago bears beanie for men24K/yr
  • chicago bears skull cap6K/yr
  • bears winter hat23K/yr
  • bears knit hat5K/yr
  • chicago bears beanie hat6K/yr
All search terms

Top chicago bears beanie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$23K1101001K10K100K1.0M Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chicago bears beanie

What buyers praise and complain about, mined from review topics.

What buyers love

Warmth26%

“Adorable and warm”

Quality-Overall18%

“Amazing quality”

Size-Overall18%

“Fits perfectly”

Color5%

“Great color”

Advertised Vs Actual Product4%

“As advertised”

Comfort-Overall4%

“And comfortable”

Value For Money4%

“It is super affordable”

Material Quality3%

“Soft material”

Soft Feel3%

“It is soft to the touch”

Thickness2%

“I love this hat it is thick”

What buyers complain about

Size-Overall28%

“Runs a bit big”

Value For Money8%

“Could have been cheaper”

Color7%

“not the navy or midnight blue”

Quality-Overall5%

“Garbage”

Thickness5%

“NOT a thick warm hat whatsoever”

Comfort-Overall4%

“I dont understand how the average male head can comfortably wear this”

Length3%

“it was oddly long”

Advertised Vs Actual Product3%

“Not like the picture”

Lining Quality2%

“I took off one star because I want aware that there wasnt an inner lining”

Gap/Hole2%

“Had a small hole in it”

Top return reasons

Size-Overall64%
Color10%
Length4%
Advertised Vs Actual Product4%
Material Quality3%
Value For Money3%
Shape/Style2%
Thin1%
Warmth1%
Product Condition1%

Common questions

Is chicago bears beanie profitable to sell on Amazon United States?
The niche generates $141K/yr across 37 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -86.5%. Flapen's verdict: Skip it (44/100).
How competitive is the chicago bears beanie niche?
22 brands and 39 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in chicago bears beanie?
Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.6%.
When does demand for chicago bears beanie peak?
Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 87.6× the quietest.
What does it cost to enter the chicago bears beanie niche?
Listings span $10.01–$35.47; the average listing price is $21.39 (sweet spot $15–$100). The average incumbent carries 5,224 reviews — the moat a new listing must climb.