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53

chicago bears

Worth a look

Shows a sweet-spot price point ($24.62 avg), but soft demand (-24.6% this quarter) keeps it on the watch list.

Market size 89Growth 13Conversion 24Competition 65Returns 77Price range 84Avg price 95Brand share 56Review moat 25Quality gap 19

Avg price

Incredible$24.62

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 3.5M searches

Price range

Great$8.27–$55.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,009.97

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-24.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chicago bears is a $1.6M/yr Amazon United States market (3.5M searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

chicago bears market data

Units sold / yr
50K–60K
avg 100–250/product
Revenue / yr
$1.2M–$1.5M
units × avg price
Conversion rate
1.9%
Avg BSR
#349
Page quality
0%
Prime
100%
Sponsored
85%
Out of stock
19.9%
Avg brand age
55 months
Avg seller age
175 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 77%

Open market

25%

  • Rico Industries28%
  • Team Sports America17%
  • Victory Ink16%
  • YouTheFan7%
  • Junk Food4%
  • KETBLNB3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.0×

Top chicago bears search terms

  • chicago bears1.9M/yr
  • chicago bears gifts163K/yr
  • chicago bears shirt346K/yr
  • chicago bears license plate frame39K/yr
  • chicago bears gifts for men158K/yr
  • chicago bears decor52K/yr
  • chicago bears merch56K/yr
  • bears merch86K/yr
  • chicago bears shirts42K/yr
  • chicago bears mens apparel355K/yr
All search terms

Top chicago bears products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$82K10%$164K15%$245K20%$327K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about chicago bears

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good Quality”

Size-Overall10%

“The size is perfect”

Value For Money8%

“Worth the price”

Advertised Vs Actual Product8%

“As advertised”

Gifting Purpose8%

“Perfect gift”

Durability5%

“Super durable”

Design-Overall4%

“Design looks good”

Recycle/Reuse3%

“they are ready to reuse later”

Efficiency3%

“Works perfectly”

Material Quality3%

“quality material and durable”

What buyers complain about

Size-Overall17%

“Does not fit”

Value For Money17%

“should be priced even cheaper”

Thickness9%

“Not well made very thin”

Material Quality6%

“Cheap material”

Quality-Overall5%

“Awful quality”

Zipper Quality4%

“Broken zipper”

Defective Material/Parts4%

“Mine came with defects”

Strength4%

“Thought they would be a little sturdier”

Color4%

“Inaccurate Color”

Functionality-Overall4%

“Dont work”

Top return reasons

Size-Overall39%
Quality-Overall7%
Material Quality7%
Advertised Vs Actual Product6%
Thin6%
Color5%
Value For Money3%
Strength2%
Scratch Resistance2%
Wrist Fit2%

Common questions

Is chicago bears profitable to sell on Amazon United States?
The niche generates $1.6M/yr across 39 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the chicago bears niche?
20 brands and 15 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in chicago bears?
Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.9%.
When does demand for chicago bears peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 20.0× the quietest.
What does it cost to enter the chicago bears niche?
Listings span $8.27–$55.32; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 4,010 reviews — the moat a new listing must climb.