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Chicago Bears

Maybe

Products sell for $24.62 on average, inside the sweet spot. But demand is soft, at -24.6% this quarter, so Chicago Bears is a Maybe.

Flapen Score
53
53 / 100
Top 28% of 8,101 Sports & Outdoors niches · +6 vs the category median of 47
Market size
$1.6M/yr3.5M searches / yr
90-day growth
-24.6%search demand this quarter
Competition
46%top-5 click share · 20 brands · 15 sellers

Flapen Score

Chicago Bears against its category

The dotted line is the Sports & Outdoors average. Past it, Chicago Bears is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicago Bears market on Amazon at a glance

Shoppers on Amazon United States searched for Chicago Bears 3.5M times last year and spent an estimated $1.6M. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
1.9%
Market size, estimated
$1.6Ma year
Peak month
December20.0× the quietest month
Top search term
chicago bears1.9M searches a year

02 · Price

A sale here is worth $24.62.

Listings sell for $24.62 on average, from $8.27 to $55.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At $24.62 that is $2K to $6K a year per listing.

Average price
$24.62inside the $15 to $100 sweet spot
Price range
$8.27–$55.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.9% of listings are out of stock. The average listing ranks #349 within Home & Kitchen. It carries 4,010 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
19.9%
Average rank
#349in Home & Kitchen
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
4,010per listing
Listings tracked
39

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top Chicago Bears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

15

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

46%

Top 20: 77%

Open market

25%

  • Brand 128%
  • Brand 217%
  • Brand 316%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Chicago Bears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.0×

Search terms

Top Chicago Bears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicago bears1.9M/yr
  • chicago bears gifts163K/yr
  • chicago bears shirt346K/yr
  • chicago bears license plate frame39K/yr
  • chicago bears gifts for men158K/yr
  • chicago bears decor52K/yr
  • chicago bears merch56K/yr
  • bears merch86K/yr
  • chicago bears shirts42K/yr
  • chicago bears mens apparel355K/yr

Reviews and returns

What reviews say buyers love and hate about Chicago Bears

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Does not fit”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chicago Bears questions

Answered from the same tracked data.