chest fly machine
Skip itPrices mostly outside the sweet spot ($173.77–$2883.00) — this niche doesn't clear our bar today.
Review moat
Incredible20.86avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay$227K$227K/yr · 154K searches
Growth
Okay+3.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad$459.19avg listing price — sweet spot $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$173.77–$2883.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, chest fly machine is a $227K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
chest fly machine market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $344K–$459K
- units × avg price
- Launch success
- 67%
- 6 of 9 new (360d)
- Conversion rate
- 0.3%
- Avg BSR
- #282
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 93%
- Out of stock
- 24.1%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
20
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Goimu64%
- Mikolo15%
- JFHID10%
- VEVOR4%
- HVO3%
- Body-Solid2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chest fly machine search terms
- chest fly machine47K/yr
- pec deck fly machine22K/yr
- pec deck11K/yr
- chest fly12K/yr
- fly machine9K/yr
- pec fly machine10K/yr
- peck deck fly machine7K/yr
- fly machine home gym8K/yr
- pec deck machine7K/yr
- chest fly attachment6K/yr
Top chest fly machine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$227.394.9★13 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$261.594.9★13 rev
Mikolo Chest Fly Machine PEC Fly and Reverse Delt Machine 400 lbs Upper Body Specialty Machine for Pectoral and Rear Deltoid with Band Pegs Chest Back and Shoulder Training for Home Gym
Mikolo$268.704.3★63 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$258.214.9★13 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$267.923.0★2 rev
Newest
by launch date
HVO Chest Fly Machine PEC: Deck Fly and Reverse Delt Machine Adjustable Upper Body Home Gym Ab Workout Butterfly Machine for Chest Back Pectoral Rear Deltoid and Shoulder Training Red
HVO$275.825 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$227.3913 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$261.5913 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$258.2113 rev
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$267.922 rev
Trending
90-day click momentumGOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$261.594.9★
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$227.394.9★
VEVOR Chest Press Machine Incline Chest Fly and Rear Delt Fly Machine 450 LBS Chest Machine Adjustable Fitness Bench Press Machine Home Gym Equipment for Upper Body Strength Training Machine
VEVOR$269.013.4★
Body-Solid (S2PECX/2) Pro Clubline Series 2 PEC Fly for Home & Commercial Gym with Weight Stack Exercise Equipment for Fitness Workout & Strength Training with 235 lb Weight Stack
Body-Solid$2883.005.0★
GOIMU Chest Fly Machine CF01-PRO PEC Fly and Reverse Delt Machine Upper Body Workout Equipment with Adjustable Backrest for Pectoral and Rear Deltoid Chest Training Machine for Home Gym
Goimu$258.214.9★
What buyers say about chest fly machine
What buyers praise and complain about, mined from review topics.What buyers love
“Works great, good quality and smooth movements”
“Worth the money”
“A complete chest workout”
“I like the design”
“they are very easy to follow”
“The machine works perfectly”
“its smooth as silk lathe way through the motions”
“The seat is also adjustable”
“Great value and good ergonomics”
“instructions easy to follow”
What buyers complain about
“Broke the first time using it”
“Took me close to an hour to assemble”
“The handles are a bit annoying how far they flare out when using the side machine”
“Peg too big”
“Does not work out chest”
“Damaged, dented and chipped and missing instructions”
“Not all parts come with it”
“Not enuff stretch for rear felt good stretch on chest”
“Not worth it”
“Piece of Junk”
Top return reasons
Common questions
- Is chest fly machine profitable to sell on Amazon United States?
- The niche generates $227K/yr across 14 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the chest fly machine niche?
- 8 brands and 20 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in chest fly machine?
- Top complaints mined from reviews: Durability, Assembly/Installation, Handle Quality. The return rate is 0.9%.
- When does demand for chest fly machine peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chest fly machine niche?
- Listings span $173.77–$2883.00; the average listing price is $459.19 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.