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Chest Expander

Fail

The average product has 4,123 reviews to catch up to, so Chest Expander is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$659K/yr217K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
65%top-5 click share · 11 brands · 23 sellers

Flapen Score

Chest Expander against its category

The dotted line is the Sports & Outdoors average. Past it, Chest Expander is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chest Expander market on Amazon at a glance

Shoppers on Amazon United States searched for Chest Expander 217K times last year and spent an estimated $659K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $659K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
4.0%
Market size, estimated
$659Ka year
Peak month
March3.1× the quietest month
Top search term
flybird adjustable weight bench66K searches a year

02 · Price

A sale here is worth $76.17.

Listings sell for $76.17 on average, from $12.29 to $228.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $76.17 that is $38K to $57K a year per listing.

Average price
$76.17inside the $15 to $100 sweet spot
Price range
$12.29–$228.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$38K–$57K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Benches. It carries 4,123 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#103in Benches
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,123per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Chest Expander products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

23

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

65%

Top 20: 100%

Open market

11%

  • Brand 149%
  • Brand 224%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 11%)

Demand

Chest Expander search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Search terms

Top Chest Expander search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flybird adjustable weight bench66K/yr
  • chest expander33K/yr
  • flybird42K/yr
  • flybird bench22K/yr
  • chest expander for men11K/yr
  • flybird weight bench14K/yr
  • fly bird bench5K/yr
  • fly bird5K/yr
  • flybird adjustable bench10K/yr
  • exercise springs5K/yr

FAQ

Common Chest Expander questions

Answered from the same tracked data.