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Chelsea Fc

Fail

Demand is soft, at -4.1% this quarter, so Chelsea Fc is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$122K/yr219K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
36%top-5 click share · 15 brands · 45 sellers

Flapen Score

Chelsea Fc against its category

The dotted line is the Sports & Outdoors average. Past it, Chelsea Fc is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chelsea Fc market on Amazon at a glance

Shoppers on Amazon United States searched for Chelsea Fc 219K times last year and spent an estimated $122K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
1.9%
Market size, estimated
$122Ka year
Peak month
December8.3× the quietest month
Top search term
chelsea fc139K searches a year

02 · Price

A sale here is worth $29.11.

Listings sell for $29.11 on average, from $12.07 to $57.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $29.11 that is $0 to $3K a year per listing.

Average price
$29.11inside the $15 to $100 sweet spot
Price range
$12.07–$57.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #2,406 within T-Shirts. It carries 185 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
5.9%
Average rank
#2,406in T-Shirts
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
185per listing
Listings tracked
44

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Chelsea Fc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

15 falling

Sellers

45

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

36%

Top 20: 80%

Open market

7%

  • Brand 160%
  • Brand 215%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (9 brands, 7%)

Demand

Chelsea Fc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Chelsea Fc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chelsea fc139K/yr
  • chelsea soccer16K/yr
  • chelsea fc merchandise27K/yr
  • chelsea football club7K/yr
  • chelsea football club merchandise9K/yr
  • chelsea soccer gifts11K/yr
  • chelsea merch5K/yr
  • chelsea football4K/yr

Reviews and returns

What reviews say buyers love and hate about Chelsea Fc

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
2.6%of orders come back
“Didnt hold up too well”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chelsea Fc questions

Answered from the same tracked data.