chelsea fc
Skip itSoft demand (-4.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.11avg listing price — sweet spot $15–$100
Review moat
Great184.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.07–$57.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Okay$122K$122K/yr · 219K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chelsea fc is a $122K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
chelsea fc market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $116K–$146K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,406
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 73%
- Out of stock
- 5.9%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
45
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
36%
Top 20: 80%
Open market
7%
- Icon Sports60%
- 1863FC15%
- Generic9%
- GOALMASTERS4%
- Hy-Pro3%
- Chelsea2%
- Open — no brand owns it (9 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top chelsea fc search terms
- chelsea fc139K/yr
- chelsea soccer16K/yr
- chelsea fc merchandise27K/yr
- chelsea football club7K/yr
- chelsea football club merchandise9K/yr
- chelsea soccer gifts11K/yr
- chelsea merch5K/yr
- chelsea football4K/yr
Top chelsea fc products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Icon Sports Chelsea FC Cap - Unisex Adult - CHL112CP Black
Icon Sports$25.884.4★68 rev
Icon Sports Chelsea FC Soccer Tee Officially Licensed Unisex Short Sleeve Cotton T-Shirt 1-Navy L
Icon Sports$23.504.5★115 rev
Palmer #10 Mens Soccer Jersey Fan Edition Short Sleeve Training & Casual Shirt Home Away & Third Kit 2025/26 (US Alpha Medium Regular Regular Blue/White)
Generic$48.704.4★23 rev
Icon Sports Officially Licensed Chelsea FC Regulation Size 5 Geometric Soccer Ball
Icon Sports$20.074.5★46 rev
Icon Sports Chelsea FC Soccer Tee Officially Licensed Unisex Short Sleeve Cotton T-Shirt 1-Navy XL
Icon Sports$23.604.5★115 rev
Newest
by launch date
Chelsea Hat Snapback Soccer/Baseball Cap for Men & Women | Vintage Fan Gear Inspired by British Beanie & Football Style | Adjustable Heritage Cap from West London Beige
GOALMASTERS$25.379 rev
Icon Sports Officially Licensed Chelsea FC track Jacket - Unisex Adult - CHL78TJ Black XL
Icon Sports$38.2535 rev
Icon Sports Chelsea Track Jacket Adult Sizes Official Chelsea FC Zip-Up Training Jacket (AM)
Icon Sports$42.4519 rev
Icon Sports Chelsea FC Soccer Ball Size 2 4 and 5 Licensed Chelsea Blue Ball (#4)
Icon Sports$23.0814 rev
Icon Sports Chelsea FC Cap - Unisex Adult - CHL112CP Black
Icon Sports$25.8868 rev
Trending
90-day click momentumPalmer #10 Mens Soccer Jersey Fan Edition Short Sleeve Training & Casual Shirt Home Away & Third Kit 2025/26 (US Alpha Medium Regular Regular Blue/White)
Generic$48.704.4★
Icon Sports Chelsea FC Soccer Tee Officially Licensed Unisex Short Sleeve Cotton T-Shirt 2-Black L
Icon Sports$28.464.5★
Icon Sports Chelsea FC Soccer Tee Officially Licensed Unisex Short Sleeve Cotton T-Shirt 2-Black XL
Icon Sports$28.274.5★
Chelsea FC Color Badge Vintage Premium Triblend T-Shirt - Grey (US Alpha Medium Regular Regular Grey)
1863FC$30.145.0★
Chelsea FC Color Badge Vintage Premium Triblend T-Shirt - Grey (US Alpha X-Large Regular Regular Grey)
1863FC$31.925.0★
What buyers say about chelsea fc
What buyers praise and complain about, mined from review topics.What buyers love
“They were well made”
“Beautiful color”
“As advertised”
“Very comfortable”
“Good design,”
“Fits good”
“Durability is very good and pretty heavy”
“Very nice hat awesome value”
“Perfect present for my son”
“Very soft and easy to clean, currently the pride of his game room”
What buyers complain about
“Didnt hold up too well”
“Easily snags material did not hold up well”
“that didnt work”
“it has a smell”
Top return reasons
Common questions
- Is chelsea fc profitable to sell on Amazon United States?
- The niche generates $122K/yr across 44 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the chelsea fc niche?
- 15 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in chelsea fc?
- Top complaints mined from reviews: Durability, Material Quality, Functionality-Overall. The return rate is 2.6%.
- When does demand for chelsea fc peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the chelsea fc niche?
- Listings span $12.07–$57.33; the average listing price is $29.11 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.