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Charlotte Hornets

Fail

Demand is soft, at -63.9% this quarter, so Charlotte Hornets is a Fail.

Flapen Score
30
30 / 100
Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 47
Market size
$167K/yr406K searches / yr
90-day growth
-63.9%search demand this quarter
Competition
70%top-5 click share · 3 brands · 15 sellers

Flapen Score

Charlotte Hornets against its category

The dotted line is the Sports & Outdoors average. Past it, Charlotte Hornets is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlotte Hornets market on Amazon at a glance

Shoppers on Amazon United States searched for Charlotte Hornets 406K times last year and spent an estimated $167K. All 3 brands take every click. Demand peaks in Feb–Mar–Apr–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -63.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
-63.9%
Conversion, latest week
0.6%
Market size, estimated
$167Ka year
Peak month
April5.6× the quietest month
Top search term
lamelo ball jersey65K searches a year

02 · Price

A sale here is worth $68.49.

Listings sell for $68.49 on average, from $40.73 to $121.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $68.49 that is $0 to $7K a year per listing.

Average price
$68.49inside the $15 to $100 sweet spot
Price range
$40.73–$121.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #614 within Jerseys. It carries 1,297 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
21.3%
Average rank
#614in Jerseys
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,297per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Charlotte Hornets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 197%
  • Brand 22%
  • Brand 31%

Demand

Charlotte Hornets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Charlotte Hornets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lamelo ball jersey65K/yr
  • lamelo ball60K/yr
  • charlotte hornets79K/yr
  • hornets74K/yr
  • charlotte hornets jersey24K/yr
  • hornets jersey16K/yr
  • lamelo ball shirt13K/yr
  • charlotte hornets shirt8K/yr
  • lamelo ball jersey youth8K/yr
  • charlotte hornets shirts27K/yr

Reviews and returns

What reviews say buyers love and hate about Charlotte Hornets

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Value For Money”
2.3%of orders come back
“Expensive,”
A buyer, on “Value For Money”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Charlotte Hornets questions

Answered from the same tracked data.