Is chamois buttr profitable to sell on Amazon United States?

The niche generates $847K/yr across 16 tracked products. 90-day search growth is +66.3%. Flapen's verdict: Worth a look (58/100).

How competitive is the chamois buttr niche?

10 brands and 75 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in chamois buttr?

Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.

When does demand for chamois buttr peak?

Demand peaks in Jun–Jul; the busiest month runs 3.8× the quietest.

What does it cost to enter the chamois buttr niche?

Listings span $5.90–$21.44; the average listing price is $14.48 (sweet spot $15–$100). The average incumbent carries 11,496 reviews — the moat a new listing must climb.

chamois buttr

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible17.2%

search→purchase rate — share of searches ending in a sale

Growth

Great+66.3%

90-day search growth — must beat 0% to launch

Market size

Good$847K

$847K/yr · 341K searches

Avg price

Good$14.48

avg listing price — sweet spot $15–$100

Price range

Okay$5.90–$21.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad11,496.31

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, chamois buttr is a $847K/yr Amazon United States market (341K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

chamois buttr market data

Units sold / yr: 60K–80K; avg 4,000–5,000/product
Revenue / yr: $869K–$1.2M; units × avg price
Conversion rate: 17.2%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 143 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Chamois Butt'r67%
Gold Bond8%
HAPPY NUTS7%
Hyland's4%
Muc-Off3%
dznuts3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +66.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.8×

Open Trend

Top chamois buttr search terms

chamois buttr104K/yr +82.8%19.9% conv.
chamois cream44K/yr +62.1%10.7% conv.
anti chafing cream44K/yr +46.0%6.6% conv.
chafing cream for men28K/yr +61.5%11.8% conv.
chamois butter23K/yr +48.3%18.6% conv.
butt butter13K/yr +53.3%13.3% conv.
chamois cream cycling11K/yr +43.3%12.6% conv.
anti chafing men8K/yr +192.2%7.4% conv.
chafing relief12K/yr +26.9%8.7% conv.
anti chafe cream8K/yr +79.3%7.7% conv.

All search terms

Top chamois buttr products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chamois Buttr Original Anti-Chafe Cream 8 oz tube

Chamois Butt'r$16.584.7★12,416 rev

Chamois Buttr Her Anti-Chafe Cream 8 ounce tube

Chamois Butt'r$17.784.7★4,023 rev

Chamois Buttr Eurostyle Anti-Chafe Cream for Road Gravel Mountain Bike 8 ounce jar Cycling Plastic

Chamois Butt'r$17.284.8★3,716 rev

Gold Bond Friction Defense Stick Anti Chafing Stick with Aloe to Soothe Comfort & Moisturize Chafed Skin 1.75 oz.

Gold Bond$5.904.7★40,171 rev

HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense Odor Control Aluminum-Free Travel Essential Mens Deodorant & Hygiene Products for Mens Private Parts 3.4 Fl Oz - Original

HAPPY NUTS$13.284.6★26,638 rev

Newest

by launch date

Hylands Chafing Relief Cream: Anti Chafe Cream-to-Powder to Prevent Chafing & Soothe Irritated Skin for Men and Women - 3 oz

Hyland's$9.451,399 rev

3y ago

Chamois Buttr Coconut Anti-Chafe Cream 10-pack of 9mL packets

Chamois Butt'r$13.431,344 rev

5y ago

UNDRBUDR Chamois Cream for Cycling Runners Athletes - Anti Chafing Cream for Men and Women with Aloe Shea Butter & Vitamin E - Reduces Saddle Sores Low Friction Formula (4 oz)

UNDRBUDR$21.17286 rev

6y ago

HAPPY NUTS Comfort Cream Deodorant For Men: Anti-Chafing Sweat Defense Odor Control Aluminum-Free Travel Essential Mens Deodorant & Hygiene Products for Mens Private Parts 3.4 Fl Oz - Original

HAPPY NUTS$13.2826,638 rev

6y ago

Chamois Buttr Coconut Anti-Chafe Cream 8 Ounce Tube

Chamois Butt'r$18.381,344 rev

7y ago

What buyers say about chamois buttr

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency14%

“Very effective”

Quality-Overall14%

“Excellent product”

Smell12%

“This has no weird smell”

Value For Money6%

“It's very affordable”

Advertised Vs Actual Product5%

“It does just what it says”

Allergies4%

“No more irritation”

Comfort-Overall4%

“Very comfortable”

Ease Of Application4%

“Super smooth application”

Moist/Dry4%

“Dries quickly”

Durability3%

“Durable”

What buyers complain about

Smell11%

“Scent doesnt last long”

Allergies11%

“irritated my skin”

Functionality-Overall7%

“Didn't work”

Adhesion/Stickiness6%

“Feels Sticky”

Value For Money6%

“Waste of money”

Durability3%

“Doesnt last”

Quality-Overall3%

“Very poor product”

Moist/Dry3%

“did not dry or feel powdery--didn't work for me”

Comfort-Overall3%

“It was getting pretty uncomfortable”

Ease Of Application2%

“Doesn't apply easily”

Top return reasons

Functionality-Overall24%

Size-Overall15%

Smell11%

Advertised Vs Actual Product10%

Adhesion/Stickiness7%

Value For Money5%

Leak-Proof4%

Defective Material/Parts4%

Product Condition3%

Moist/Dry2%

Common questions

Is chamois buttr profitable to sell on Amazon United States?: The niche generates $847K/yr across 16 tracked products. 90-day search growth is +66.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the chamois buttr niche?: 10 brands and 75 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in chamois buttr?: Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
When does demand for chamois buttr peak?: Demand peaks in Jun–Jul; the busiest month runs 3.8× the quietest.
What does it cost to enter the chamois buttr niche?: Listings span $5.90–$21.44; the average listing price is $14.48 (sweet spot $15–$100). The average incumbent carries 11,496 reviews — the moat a new listing must climb.