Skip to content

Ceo Knife

Fail

The top 5 brands take 97% of clicks, so Ceo Knife is a Fail.

Flapen Score
37
37 / 100
Ranks 6,642 of 8,101 Sports & Outdoors niches · −10 vs the category median of 47
Market size
$53K/yr100K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
69%top-5 click share · 7 brands · 38 sellers

Flapen Score

Ceo Knife against its category

The dotted line is the Sports & Outdoors average. Past it, Ceo Knife is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceo Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Ceo Knife 100K times last year and spent an estimated $53K. The top 5 brands take 97% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
1.2%
Market size, estimated
$53Ka year
Top search term
crkt ceo48K searches a year

02 · Price

A sale here is worth $45.92.

Listings sell for $45.92 on average, from $9.48 to $68.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $45.92 that is $0 to $5K a year per listing.

Average price
$45.92inside the $15 to $100 sweet spot
Price range
$9.48–$68.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #528 within Knives & Tools. It carries 1,448 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
3.9%
Average rank
#528in Knives & Tools
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,448per listing
Listings tracked
18

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ceo Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Brand 184%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Ceo Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crkt ceo48K/yr
  • ceo knife19K/yr
  • gentlemen knife9K/yr
  • gentleman knife8K/yr
  • crkt ceo flipper7K/yr
  • executive knife5K/yr
  • crkt ceo compact3K/yr

Reviews and returns

What reviews say buyers love and hate about Ceo Knife

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Sharpness”
19%of negative reviews mention “Durability”
1.5%of orders come back
“Falls apart”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ceo Knife questions

Answered from the same tracked data.