Is ceo knife profitable to sell on Amazon United States?

The niche generates $53K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).

How competitive is the ceo knife niche?

7 brands and 38 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in ceo knife?

Top complaints mined from reviews: Durability, Quality-Overall, Sharpness. The return rate is 1.5%.

What does it cost to enter the ceo knife niche?

Listings span $9.48–$68.89; the average listing price is $45.92 (sweet spot $15–$100). The average incumbent carries 1,448 reviews — the moat a new listing must climb.

ceo knife

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$45.92

avg listing price — sweet spot $15–$100

Price range

Great$9.48–$68.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good1,448.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$53K

$53K/yr · 100K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ceo knife is a $53K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

ceo knife market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $69K–$92K; units × avg price
Conversion rate: 1.2%
Avg BSR: #528
Page quality: 0%
Prime: 94%
Sponsored: 67%
Out of stock: 3.9%
Avg brand age: 51 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

CRKT84%
CJRB CUTLERY5%
HUAAO3%
FUNBRO3%
REMETTE2%
Gerber2%
Open — no brand owns it (1 brand, 1%)

Top ceo knife search terms

crkt ceo48K/yr -18.8%1.7% conv.
ceo knife19K/yr +8.5%0.8% conv.
gentlemen knife9K/yr +7.0%0.4% conv.
gentleman knife8K/yr +15.6%0.2% conv.
crkt ceo flipper7K/yr +5.5%2.3% conv.
executive knife5K/yr +29.8%0.8% conv.
crkt ceo compact3K/yr -14.9%1.3% conv.

All search terms

Top ceo knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CRKT CEO Everyday Carry EDC Pocket Folding Knife with Liner Lock: AUS 8 Plain Edge Blade Glass-Reinforced Nylon Handle Reversible Pocket Clip 7097

CRKT$53.214.6★6,566 rev

CRKT CEO Everyday Carry EDC Pocket Folding Knife with Liner Lock: AUS 8 Plain Edge Blade Glass-Reinforced Nylon Handle Reversible Pocket Clip 7097K

CRKT$63.614.6★6,566 rev

CRKT CEO EDC Folding Pocket Knife: Low Profile Gentlemans Knife Everyday Carry Satin Blade IKBS Ball Bearing Pivot Liner Lock Glass Reinforced Fiber Handle Deep Carry Pocket Clip 7096V

CRKT$39.493.8★5 rev

CRKT CEO Everyday Carry EDC Pocket Folding Knife with Liner Lock: Stainless Steel Plain Edge Blade Glass-Reinforced Nylon Handle Pocket Clip 7096YGK

CRKT$44.024.6★6,566 rev

CRKT CEO Compact Everyday Carry EDC Pocket Folding Knife with Liner Lock: 1.4116 Plain Edge Blade Glass-Reinforced Nylon Handle Reversible Pocket Clip 7095KX

CRKT$54.204.4★156 rev

Newest

by launch date

CRKT CEO EDC Folding Pocket Knife: Low Profile Gentlemans Knife Everyday Carry Satin Blade IKBS Ball Bearing Pivot Liner Lock Glass Reinforced Fiber Handle Deep Carry Pocket Clip 7096V

CRKT$39.495 rev

3mo ago

CRKT CEO Microflipper EDC Pocket Folding Knife with Liner Lock: 14C28N Steel Plain Single Edge Blade Natural G10 Handle Reversible Pocket Clip 7081JK

CRKT$68.76110 rev

4mo ago

CJRB Lanky EDC Pocket Knife for Men 3.58 AR-RPM9 Steel Blade Utility Knife with Liner Lock Pocket Clip for Home Office Gifts Designed by Jake Diaz (J1965)

CJRB CUTLERY$48.1659 rev

8mo ago

CJRB Lanky EDC Pocket Knife for Men 3.58 AR-RPM9 Steel Blade Utility Knife with Liner Lock Pocket Clip for Home Office Gifts Designed by Jake Diaz (J1965)

CJRB CUTLERY$46.2232 rev

8mo ago

REMETTE EDC Pocket Knife Canyon 3.2 D2 Steel Tanto Blade Flip Open G10 Handle Small Folding Knife with Pocket Clip for Men Women Sharp Camping Hiking Knives

REMETTE$31.44155 rev

1y ago

What buyers say about ceo knife

What buyers praise and complain about, mined from review topics.

What buyers love

Sharpness26%

“Solid blade”

Quality-Overall15%

“Build quality feels solid for the price point”

Value For Money9%

“Great Price”

Ease Of Use7%

“Easy use”

Weight Light6%

“The knife feels surprisingly lightweight”

Design-Overall6%

“Very simple design”

Grip5%

“The grip is amazing”

Size-Overall3%

“Perfect size”

Durability3%

“durable and highly functional”

Thickness2%

“Its not too thick or too thin if its perfectly in my fingers”

What buyers complain about

Durability19%

“Falls apart”

Quality-Overall15%

“poor quality control”

Sharpness13%

“the knife was not very sharp”

Value For Money8%

“Not really worth 50.00 maybe half that”

Ease Of Use8%

“I find that I can't operate it”

Thickness5%

“due to how thin”

Functionality-Overall4%

“Could not close it without pliers”

Size-Overall2%

“too loose”

Grip2%

“Slides around in my hand”

Advertised Vs Actual Product2%

“The photos shown dont match the product”

Top return reasons

Size-Overall19%

Sharpness11%

Functionality-Overall9%

Ease Of Use9%

Mechanism Issues6%

Quality-Overall6%

Advertised Vs Actual Product6%

Defective Material/Parts3%

Value For Money3%

Strength3%

Common questions

Is ceo knife profitable to sell on Amazon United States?: The niche generates $53K/yr across 18 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (37/100).
How competitive is the ceo knife niche?: 7 brands and 38 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in ceo knife?: Top complaints mined from reviews: Durability, Quality-Overall, Sharpness. The return rate is 1.5%.
What does it cost to enter the ceo knife niche?: Listings span $9.48–$68.89; the average listing price is $45.92 (sweet spot $15–$100). The average incumbent carries 1,448 reviews — the moat a new listing must climb.