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Celtics Sweatshirt

Fail

Demand is soft, at -72.7% this quarter, so Celtics Sweatshirt is a Fail.

Flapen Score
40
40 / 100
Ranks 6,016 of 8,101 Sports & Outdoors niches · −7 vs the category median of 47
Market size
$74K/yr106K searches / yr
90-day growth
-72.7%search demand this quarter
Competition
21%top-5 click share · 23 brands · 32 sellers

Flapen Score

Celtics Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Celtics Sweatshirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Celtics Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Celtics Sweatshirt 106K times last year and spent an estimated $74K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -72.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-72.7%
Conversion, latest week
1.7%
Market size, estimated
$74Ka year
Peak month
December36.6× the quietest month
Top search term
boston celtics womens apparel16K searches a year

02 · Price

A sale here is worth $41.36.

Listings sell for $41.36 on average, from $10.28 to $121.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $41.36 that is $0 to $4K a year per listing.

Average price
$41.36inside the $15 to $100 sweet spot
Price range
$10.28–$121.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #15,575 within Sweatshirts & Hoodies. It carries 1,297 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
90%
Out of stock, average day
2.9%
Average rank
#15,575in Sweatshirts & Hoodies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,297per listing
Listings tracked
82

04 · Newcomers

0 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
38
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Celtics Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

32

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

21%

Top 20: 53%

Open market

27%

  • Brand 138%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 55%
  • Brand 65%

Demand

Celtics Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 36.6×

Search terms

Top Celtics Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boston celtics womens apparel16K/yr
  • celtics hoodie30K/yr
  • boston celtics hoodie30K/yr
  • celtics jersey mens10K/yr
  • boston celtics sweatshirt12K/yr
  • boston celtics t-shirts9K/yr

Reviews and returns

What reviews say buyers love and hate about Celtics Sweatshirt

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
9.1%of orders come back
“it didnt fit me”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Celtics Sweatshirt questions

Answered from the same tracked data.