Is celtics hat profitable to sell on Amazon United States?

The niche generates $47K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (29/100).

How competitive is the celtics hat niche?

6 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in celtics hat?

Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.3%.

When does demand for celtics hat peak?

Demand peaks in Mar–Dec; the busiest month runs 4.7× the quietest.

What does it cost to enter the celtics hat niche?

Listings span $17.52–$49.71; the average listing price is $25.43 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.

celtics hat

Skip it

Soft demand (-41.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$25.43

avg listing price — sweet spot $15–$100

Price range

Incredible$17.52–$49.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,625.77

avg incumbent reviews — the moat a new listing must climb

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$47K

$47K/yr · 120K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Growth

Bad-41.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, celtics hat is a $47K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Dec. Verdict: Skip it — 29/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

celtics hat market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $76K–$102K; units × avg price
Conversion rate: 1.5%
Avg BSR: #805
Page quality: 0%
Prime: 100%
Sponsored: 59%
Out of stock: 7.7%
Avg brand age: 41 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

4745%
New Era16%
Ultra Game16%
E BY ELIDAN11%
ZHATS9%
Boston Scally Co.3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.2% search growth over the last 90 days.

Peak months: Mar, Dec · busiest ÷ quietest = 4.7×

Open Trend

Top celtics hat search terms

boston celtics hat50K/yr -30.7%1.4% conv.
celtics hat61K/yr -50.3%2.0% conv.
celtic hat4K/yr -23.8%1.1% conv.
celtics hats for men6K/yr -34.4%2.9% conv.

All search terms

Top celtics hat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

47 NBA Unisex-Adult Clean Up Adjustable Hat Cap One Size Fits All (Boston Celtics) Multi

47$33.014.8★85 rev

BOSTON CELTICS 47 CLEAN UP OSF / Black

47$31.094.6★309 rev

New Era NBA The League 9FORTY Team Color Primary Logo Adjustable Hat Cap One Size Fits All - Boston Celtics Green

New Era$31.454.7★398 rev

E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Kelly Green

E BY ELIDAN$17.674.5★42 rev

47 NBA Unisex Clean Up Adjustable Hat Cap - One Size (US Alpha One Size Boston Celtics White)

47$36.724.7★42 rev

Newest

by launch date

E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Black

E BY ELIDAN$17.5242 rev

3mo ago

E BY ELIDAN Boston Shamrock Embroidered Cotton Baseball Cap Classic Dad Hat with 3 Leaf Clover Design Adjustable Metal Buckle Strap Unstructured Low-Profile Style Kelly Green

E BY ELIDAN$17.6742 rev

5mo ago

47 Brand NBA Unisex Basketball Team Color Home Primary Logo Clean Up Adjustable Cap Dad Hat Adult One Size Fits All (US Alpha One Size Boston Celtics - White Boston Celtics)

47$31.1159 rev

7mo ago

Ultra Game Mens NBA Official Twill Snap Back Ultimate Baseball Cap Hat Boston Celtics Black One Size

Ultra Game$22.69990 rev

9mo ago

Ultra Game Adults NBA Official Teamster Ultimate Baseball Cap Hat Boston Celtics Team Color One Size

Ultra Game$20.72138 rev

9mo ago

What buyers say about celtics hat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Fits great”

Quality-Overall20%

“It's well-made”

Color10%

“the colors are bright”

Material Quality7%

“the material is high quality”

Comfort-Overall5%

“comfortable”

Value For Money4%

“Good price”

Adjustability/Rotatability/Reclining4%

“It has an adjustable back”

Breathability3%

“breathable”

Strap/String Quality3%

“I love that it has the cloth adjustable strap and not the plastic ones, it looks so much better and lasts longer”

Design-Overall3%

“the outline of the name is awesome”

What buyers complain about

Size-Overall32%

“runs small”

Value For Money18%

“A little overpriced”

Color11%

“The color is off”

Material Quality3%

“strong material its just really big for small heads”

Quality-Overall3%

“hat was not of the Boston Scally quality”

Thickness2%

“thick as some of them”

Top return reasons

Size-Overall72%

Shape/Style6%

Color6%

Advertised Vs Actual Product4%

Material Quality2%

Value For Money2%

Quality-Overall2%

Neck Fit1%

Defective Material/Parts1%

Wrinkles1%

Common questions

Is celtics hat profitable to sell on Amazon United States?: The niche generates $47K/yr across 22 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (29/100).
How competitive is the celtics hat niche?: 6 brands and 22 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in celtics hat?: Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.3%.
When does demand for celtics hat peak?: Demand peaks in Mar–Dec; the busiest month runs 4.7× the quietest.
What does it cost to enter the celtics hat niche?: Listings span $17.52–$49.71; the average listing price is $25.43 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.