Celtics Hat
FailDemand is soft, at -41.2% this quarter, so Celtics Hat is a Fail.
- Flapen Score
- 29 / 100Ranks 7,724 of 8,101 Sports & Outdoors niches · −18 vs the category median of 4729
- Market size
- $47K/yr120K searches / yr
- 90-day growth
- -41.2%search demand this quarter
- Competition
- 59%top-5 click share · 6 brands · 22 sellers
Flapen Score
Celtics Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Celtics Hat is stronger. Inside it, weaker.
Market
The Celtics Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Celtics Hat 120K times last year and spent an estimated $47K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -41.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $47Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- boston celtics hat50K searches a year
02 · Price
A sale here is worth $25.43.
Listings sell for $25.43 on average, from $17.52 to $49.71. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.43 that is $3K to $6K a year per listing.
- Average price
- $25.43inside the $15 to $100 sweet spot
- Price range
- $17.52–$49.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #805 within Clothing Accessories. It carries 1,626 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #805in Clothing Accessories
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,626per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Celtics Hat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
22
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
0%
- Brand 145%
- Brand 216%
- Brand 316%
- Brand 411%
- Brand 59%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Celtics Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Celtics Hat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boston celtics hat50K/yr
- celtics hat61K/yr
- celtic hat4K/yr
- celtics hats for men6K/yr
Reviews and returns
What reviews say buyers love and hate about Celtics Hat
We read the reviews and the return reasons for every product selling here.
“runs small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Celtics Hat questions
Answered from the same tracked data.









