Is celtics profitable to sell on Amazon United States?

The niche generates $337K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (30/100).

How competitive is the celtics niche?

5 brands and 11 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in celtics?

Top complaints mined from reviews: Color. The return rate is 3.2%.

When does demand for celtics peak?

Demand peaks in Nov–Dec; the busiest month runs 10.8× the quietest.

What does it cost to enter the celtics niche?

Listings span $13.47–$69.02; the average listing price is $31.46 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.

celtics

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$31.46

avg listing price — sweet spot $15–$100

Price range

Great$13.47–$69.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$337K

$337K/yr · 982K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Review moat

Okay2,459.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, celtics is a $337K/yr Amazon United States market (982K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

celtics market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $393K–$472K; units × avg price
Conversion rate: 1.1%
Avg BSR: #417
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 3.2%
Avg brand age: 47 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

WILSON70%
Outerstuff10%
Ultra Game8%
478%
GAP5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.8×

Open Trend

Top celtics search terms

celtics418K/yr -20.2%0.0% conv.
boston celtics210K/yr -31.0%0.1% conv.
celtics shirt58K/yr -61.7%0.3% conv.
boston celtics shirt41K/yr -44.8%0.3% conv.
boston celtics jersey29K/yr -32.2%0.1% conv.
boston celtics gifts43K/yr -8.0%0.1% conv.
celtics basketball26K/yr -4.5%2.7% conv.
celtics merch30K/yr -44.6%0.0% conv.
celtics t shirt13K/yr -36.8%0.3% conv.
celtics sweatshirt39K/yr -82.5%0.0% conv.

All search terms

Top celtics products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WILSON NBA Team Retro Mini Basketball - Boston Celtics

WILSON$13.474.7★1,995 rev

47 NBA Unisex-Adult Clean Up Adjustable Hat Cap One Size Fits All (Boston Celtics) Multi

47$33.014.8★85 rev

WILSON NBA Team Graffiti Basketball - Boston Celtics Size 7-29.5

WILSON$24.514.8★687 rev

GAP Mens NBA Graphic T-Shirt Celtics Medium

GAP$18.084.8★45 rev

Ultra Game Mens NBA Official Teamster Short Sleeve T-Shirt Boston Celtics Team Color Large

Ultra Game$14.934.7★505 rev

Newest

by launch date

GAP Mens NBA Graphic T-Shirt Celtics Medium

GAP$18.0845 rev

7mo ago

Ultra Game Mens NBA Official Teamster Short Sleeve T-Shirt Boston Celtics Team Color Large

Ultra Game$14.93505 rev

9mo ago

Ultra Game NBA Official Mens Super Soft Supreme T-Shirt - Unisex Boston Celtics Black Large

Ultra Game$19.8618,685 rev

9mo ago

Outerstuff Jayson Tatum Boston Celtics NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Jayson Tatum Boston Celtics Black)

Outerstuff$69.0228 rev

1y ago

Jayson Tatum Boston Celtics NBA Toddler 2-4 Green Icon Edition Performance Jersey T-Shirt (US Age 4 Years Jayson Tatum Boston Celtics Green)

Outerstuff$21.318 rev

1y ago

What buyers say about celtics

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Full-size mens ball; good quality”

Size-Overall28%

“Fits perfect”

Soft Feel11%

“super soft”

Value For Money10%

“Great value for any Celtics fan”

Comfort-Overall10%

“comfortable”

Graphic/Print4%

“the graphics have held up well so far”

Material Quality4%

“The material feels nice without being overly heavy”

What buyers complain about

Color100%

“The color of the ball comes off way too fast”

Top return reasons

Size-Overall75%

Color5%

Length3%

Material Quality3%

Inflation/Deflation2%

Stain Resistance2%

Shape/Style2%

Advertised Vs Actual Product1%

Stitch/Finish/Polish1%

Defective Material/Parts1%

Common questions

Is celtics profitable to sell on Amazon United States?: The niche generates $337K/yr across 9 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (30/100).
How competitive is the celtics niche?: 5 brands and 11 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in celtics?: Top complaints mined from reviews: Color. The return rate is 3.2%.
When does demand for celtics peak?: Demand peaks in Nov–Dec; the busiest month runs 10.8× the quietest.
What does it cost to enter the celtics niche?: Listings span $13.47–$69.02; the average listing price is $31.46 (sweet spot $15–$100). The average incumbent carries 2,459 reviews — the moat a new listing must climb.