Celtics
FailThe top 5 brands take 100% of clicks, so Celtics is a Fail.
- Flapen Score
- 30 / 100Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 4730
- Market size
- $337K/yr982K searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 11 sellers
Flapen Score
Celtics against its category
The dotted line is the Sports & Outdoors average. Past it, Celtics is stronger. Inside it, weaker.
Market
The Celtics market on Amazon at a glance
Shoppers on Amazon United States searched for Celtics 982K times last year and spent an estimated $337K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 982K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.
- Searches, last 12 months
- 982K
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $337Ka year
- Peak month
- December10.8× the quietest month
- Top search term
- celtics418K searches a year
02 · Price
A sale here is worth $31.46.
Listings sell for $31.46 on average, from $13.47 to $69.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $31.46 that is $16K to $24K a year per listing.
- Average price
- $31.46inside the $15 to $100 sweet spot
- Price range
- $13.47–$69.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $16K–$24K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #417 within Basketball. It carries 2,459 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #417in Basketball
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 2,459per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Celtics products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WILSON NBA Team Retro Mini Basketball - Boston Celtics
- Price
- $13.47
- Rating
- 4.7/5
- Reviews
- 1,995
- Age
- 4y ago

47 NBA Unisex-Adult Clean Up Adjustable Hat Cap One Size Fits All (Boston Celtics) Multi
- Price
- $33.01
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 4y ago

WILSON NBA Team Graffiti Basketball - Boston Celtics Size 7-29.5
- Price
- $24.51
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 1y ago

GAP Mens NBA Graphic T-Shirt Celtics Medium
- Price
- $18.08
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Ultra Game Mens NBA Official Teamster Short Sleeve T-Shirt Boston Celtics Team Color Large
- Price
- $14.93
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Outerstuff Jayson Tatum Boston Celtics NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Jayson Tatum Boston Celtics Black)
- Price
- $69.02
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago

Jayson Tatum Boston Celtics NBA Toddler 2-4 Green Icon Edition Performance Jersey T-Shirt (US Age 4 Years Jayson Tatum Boston Celtics Green)
- Price
- $21.31
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Jayson Tatum Boston Celtics NBA Kids Youth 8-20 Green Icon Edition Swingman Jersey (US Numeric 10 12 Regular Green)
- Price
- $68.92
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

GAP Mens NBA Graphic T-Shirt Celtics Medium
- Price
- $18.08
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

WILSON NBA Team Graffiti Basketball - Boston Celtics Size 7-29.5
- Price
- $24.51
- Rating
- 4.8/5
- Reviews
- 687
- Age
- 1y ago
Newest
by launch date
GAP Mens NBA Graphic T-Shirt Celtics Medium
- Price
- $18.08
- Rating
- 4.8/5
- Reviews
- 45
- Age
- 7mo ago

Ultra Game Mens NBA Official Teamster Short Sleeve T-Shirt Boston Celtics Team Color Large
- Price
- $14.93
- Rating
- 4.7/5
- Reviews
- 505
- Age
- 9mo ago

Ultra Game NBA Official Mens Super Soft Supreme T-Shirt - Unisex Boston Celtics Black Large
- Price
- $19.86
- Rating
- 4.7/5
- Reviews
- 18,685
- Age
- 9mo ago

Outerstuff Jayson Tatum Boston Celtics NBA Kids Youth 8-20 Black Statement Edition Swingman Jersey (US Numeric 14 16 Regular Jayson Tatum Boston Celtics Black)
- Price
- $69.02
- Rating
- 4.7/5
- Reviews
- 28
- Age
- 1y ago

Jayson Tatum Boston Celtics NBA Toddler 2-4 Green Icon Edition Performance Jersey T-Shirt (US Age 4 Years Jayson Tatum Boston Celtics Green)
- Price
- $21.31
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- WILSON70%
- Outerstuff10%
- Ultra Game8%
- 478%
- GAP5%
- Open — no brand owns it (0%)
Demand
Celtics search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top Celtics search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- celtics418K/yr
- boston celtics210K/yr
- celtics shirt58K/yr
- boston celtics shirt41K/yr
- boston celtics jersey29K/yr
- boston celtics gifts43K/yr
- celtics basketball26K/yr
- celtics merch30K/yr
- celtics t shirt13K/yr
- celtics sweatshirt39K/yr
Reviews and returns
What reviews say buyers love and hate about Celtics
We read the reviews and the return reasons for every product selling here.
“The color of the ball comes off way too fast”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Celtics questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









