Is celery flakes profitable to sell on Amazon United States?

The niche generates $147K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the celery flakes niche?

15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in celery flakes?

Top complaints mined from reviews: Size-Overall, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.

When does demand for celery flakes peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the celery flakes niche?

Listings span $1.81–$47.99; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.

celery flakes

Worth a look

Shows low returns (0.0%), but soft demand (-25.3% this quarter) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$1.81–$47.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Avg price

Good$14.10

avg listing price — sweet spot $15–$100

Review moat

Good892.88

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$147K

$147K/yr · 104K searches

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, celery flakes is a $147K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

celery flakes market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: $176K–$212K; units × avg price
Conversion rate: 10.0%
Avg BSR: #104
Page quality: 0%
Prime: 88%
Sponsored: 71%
Out of stock: 5.3%
Avg brand age: 71 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

29%

McCormick22%
HAVNDRAE15%
Tone's10%
Mother Earth Products10%
Harmony House7%
Augason Farms7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top celery flakes search terms

celery flakes48K/yr -27.9%11.1% conv.
dried celery15K/yr -10.7%7.0% conv.
dehydrated celery11K/yr -32.0%7.2% conv.
celery flakes for cooking8K/yr -15.8%13.2% conv.
dried celery flakes8K/yr -23.5%11.3% conv.
freeze dried celery7K/yr -21.6%6.4% conv.
celery leaves3K/yr -18.6%3.4% conv.
celery flakes seasoning3K/yr -62.9%15.2% conv.

All search terms

Top celery flakes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

McCormick Celery Flakes 0.5 oz

McCormick$5.564.7★1,232 rev

9 oz Dried Celery Flakes Natural Dehydrated Celery for Cooking Chopped Dried Vegetable for Soups Stews Salads Camping and Emergency Food Storage Vegan Gluten Free

HAVNDRAE$13.834.6★67 rev

Tones Celery Flakes 0.50 Ounce

Tone's$5.944.5★360 rev

Mother Earth Products Dried Celery Crosscut 9 Ounce

Mother Earth Products$13.784.6★2,893 rev

Dehydrated Diced Celery Emergency Food Supply 73 Servings 25 Year Shelf Life Great for Cooking and Snacks - Dehydrated Meals Survival Food Camping Essentials Can

Augason Farms$20.224.6★2,845 rev

Newest

by launch date

Fraunitsh Dried Celery 3.52oz/100g Natural Dehydrated Celery for Cooking Chopped Diced Celery for Soups Stews Chilis Salads Stir fry and Camping Crosscut Flakes (3.52oz)

Fraunitsh$6.973 rev

3mo ago

12 oz Dried Celery Flakes for Cooking Chopped & Diced Dehydrated Celery

JIETOREI$15.0111 rev

3mo ago

Dried Celery Flakes 8oz Dehydrated Celery Chopped Dehydrated Vegetable

BXXLSGDF$12.8715 rev

4mo ago

9 oz Dried Celery Flakes Natural Dehydrated Celery for Cooking Chopped Dried Vegetable for Soups Stews Salads Camping and Emergency Food Storage Vegan Gluten Free

HAVNDRAE$13.8367 rev

6mo ago

Colehechr Celery Flakes 12 oz All-Natural Dried Celery for Cooking Chopped Dehydrated Vegetable for Soups Salads Stews Camping Meals and Pantry Storage Vegan & Gluten Free

Colehechr$15.5068 rev

8mo ago

What buyers say about celery flakes

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor17%

“Good flavor”

Quality-Overall11%

“Best quality”

Taste-Overall10%

“FLAVOR: Actually remarkably flavorful”

Freshness8%

“The contents appear to be fresh”

Value For Money8%

“Excellent price”

Ease Of Use6%

“these sure come in handy”

Cooking Instructions5%

“incredibly convenient for cooking”

Smell4%

“.it smells really good”

Moist/Dry3%

“It keeps dry well after opening it as long as I close it which is nice because it comes in a jar with the turn lid that keeps it fresh longer”

Advertised Vs Actual Product3%

“As Expected”

What buyers complain about

Size-Overall11%

“larger than expected”

Texture/Consistency-Overall5%

“The texture is somewhat chewy”

Value For Money4%

“It may seem pricey”

Taste-Overall4%

“I did not like the overall taste as the celery was very bitter when compared to eating fresh celery”

Advertised Vs Actual Product4%

“Not recognizable as celery”

Flavor4%

“Lacks authentic celery flavor”

Smell3%

“It smells more like a type of tea possibly”

Crispiness3%

“they of course don't have the crunch of fresh celery”

Hard Feel3%

“It is tough”

Ease Of Chewing/Swallowing2%

“they were still a little chewy/stringy”

Common questions

Is celery flakes profitable to sell on Amazon United States?: The niche generates $147K/yr across 17 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the celery flakes niche?: 15 brands and 36 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in celery flakes?: Top complaints mined from reviews: Size-Overall, Texture/Consistency-Overall, Value For Money. The return rate is 0.0%.
When does demand for celery flakes peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the celery flakes niche?: Listings span $1.81–$47.99; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 893 reviews — the moat a new listing must climb.