catfish
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$12.76avg listing price — sweet spot $15–$100
Review moat
Good1,328.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.57–$18.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 248K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, catfish is a $117K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
catfish market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $191K–$255K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 1.1%
- Avg brand age
- 60 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
189
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- XFISHMAN60%
- Amazon Fresh18%
- FishTrip8%
- kaleodam7%
- Catfish Sumo3%
- Seafood3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +25.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top catfish search terms
- catfish235K/yr
- catfis10K/yr
- bagre3K/yr
Top catfish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)
XFISHMAN$13.024.5★1,465 rev
Amazon Fresh Brand Catfish Boneless Skinless Fillet Portions Frozen Responsibly Sourced 1 Lb
Amazon Fresh$7.574.6★3,141 rev
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-3 inch)
XFISHMAN$13.054.5★1,465 rev
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)
XFISHMAN$12.984.5★1,465 rev
FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0
FishTrip$10.814.5★538 rev
Newest
by launch date
Catfish Rigs Catfish Float Rigs Catfishing Tackle Santee Rig 5/0 6/0 Circle Hooks for Peg Floats Catfish (Multiple Colors 6/0 Hook * 6PCS)
kaleodam$10.18206 rev
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)
XFISHMAN$13.021,465 rev
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-3 inch)
XFISHMAN$13.051,465 rev
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)
XFISHMAN$12.981,465 rev
FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0
FishTrip$10.81538 rev
Trending
90-day click momentumCatfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Red-3 inch)
XFISHMAN$12.984.5★
Catfish Rigs Catfish Float Rigs Catfishing Tackle Santee Rig 5/0 6/0 Circle Hooks for Peg Floats Catfish (Multiple Colors 6/0 Hook * 6PCS)
kaleodam$10.184.4★
FishTrip 25pcs Circle Hooks Saltwater in-Line 5X Strong Fishing Hooks for Saltwater & Freshwater Live Bait Non-Offset Wide Gap Fish Hook for Catfish Striped Bass Salmon Mackerel Tuna 3/0
FishTrip$10.814.5★
Heavyweight Catfish Hooks - Offset Octopus Circle Hooks - 25 Pack (8/0)
Catfish Sumo$18.894.6★
Catfish-Rig-for-Bank-Fishing-Catfishing-Tackle-Floats-with-Rattler-Santee Cooper Rig Equipment(Green-2.5 inch)
XFISHMAN$13.024.5★
What buyers say about catfish
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“they taste fresh”
“As shown”
“So fresh”
“Reasonably priced”
“Works great”
“Excellent to get you started with this rig”
“colorful ordered the green”
“The taste and quality flavorfull”
“They are pretty solid, float, and are visible so long as you dont put too much bait on”
What buyers complain about
“Expensive for what you get”
“Stronger than I thought”
“Size wasnt what it said in description”
“I threw out the rest I had frozen”
“Didn't like the taste”
“they dont float well or rattle at all”
“The texture was ok I wouldnt buy again”
“It had a strong odor definitely wasnt fresh on top of having bones in it”
“The wires are not wrapped at all”
“Junk”
Top return reasons
Common questions
- Is catfish profitable to sell on Amazon United States?
- The niche generates $117K/yr across 8 tracked products. 90-day search growth is +25.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the catfish niche?
- 6 brands and 189 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in catfish?
- Top complaints mined from reviews: Value For Money, Strength, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for catfish peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the catfish niche?
- Listings span $7.57–$18.89; the average listing price is $12.76 (sweet spot $15–$100). The average incumbent carries 1,328 reviews — the moat a new listing must climb.