Catfish

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

+25.5%

Conversion, latest week

3.7%

Market size, estimated

$117Ka year

Peak month

August1.5× the quietest month

Top search term

catfish235K searches a year

Listings sell for $12.76 on average, from $7.57 to $18.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $12.76 that is $13K to $16K a year per listing.

Average price

$12.76under the $15 to $100 sweet spot

Price range

$7.57–$18.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,000–1,250

Revenue per listing a year

$13K–$16K

Returns

0.1%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #68 within Terminal Tackle & Accessories. It carries 1,328 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#68in Terminal Tackle & Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,328per listing

Listings tracked

8

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months