Is cartwheel mat profitable to sell on Amazon United States?

The niche generates $47K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (34/100).

How competitive is the cartwheel mat niche?

12 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in cartwheel mat?

Top complaints mined from reviews: Thickness, Size-Overall, Inflation/Deflation. The return rate is 1.4%.

When does demand for cartwheel mat peak?

Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the cartwheel mat niche?

Listings span $16.32–$299.51; the average listing price is $85.29 (sweet spot $15–$100). The average incumbent carries 3,768 reviews — the moat a new listing must climb.

cartwheel mat

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$85.29

avg listing price — sweet spot $15–$100

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Okay$16.32–$299.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,768.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad90%

top-5 brand share — brand-locked demand

Market size

Bad$47K

$47K/yr · 77K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, cartwheel mat is a $47K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cartwheel mat market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $43K–$64K; units × avg price
Conversion rate: 0.7%
Avg BSR: #78
Page quality: 0%
Prime: 42%
Sponsored: 89%
Out of stock: 18.5%
Avg brand age: 38 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Tumbl Trak61%
BalanceFrom12%
VOFiTNY6%
CARTWHIRLER6%
Kangaroo Hoppers6%
Generic2%
Open — no brand owns it (6 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top cartwheel mat search terms

cartwheel mat43K/yr +16.1%0.4% conv.
cartwheel mat with hands and feet10K/yr -2.4%0.5% conv.
cartwheel trainer6K/yr +33.8%0.1% conv.
cartwheel6K/yr +28.4%0.1% conv.
handstand mat5K/yr +8.8%0.1% conv.
cartwheel mats for gymnastics6K/yr -53.4%0.8% conv.

All search terms

Top cartwheel mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tumbl Trak Cartwheel Beam Mat Purple and Lime Green 2ft x 6ft

Tumbl Trak$114.984.6★177 rev

Tumbl Trak Cartwheel Beam Mat Red and Royal Blue 2ft x 6ft

Tumbl Trak$116.004.6★177 rev

Tumbl Trak Cartwheel Beam Mat Pink and Light Blue 2ft x 6ft

Tumbl Trak$118.524.6★177 rev

Tumbl Trak Cartwheel Beam Mat Orange and Yellow 2ft x 6ft

Tumbl Trak$118.404.6★177 rev

VOFiTNY Gymnastics Air Barrel Octagon Mat Tumbler 3.3ft L x 2ft D Back Handspring Trainer for Home/Gym/Tumbling Without Pump

VOFiTNY$51.524.6★627 rev

Newest

by launch date

Cartwheel Mat | Hand and Foot Play Mat | 3 Pairs of Non Slip Hands and Feet Game Mats | Fitness Coordination Exercise Play Mats Interactive Family Toy for Indoor Outdoor Development Activities

Generic$26.750 rev

3mo ago

SAEEPABUL 10FT Air Track Gymnastics Mat with Air Roller Barrel Inflatable Tumbling Mat for Kids Airtrack Gymnastics Mat for Home Gym with Electric Pump Back Handspring Cheer Cartwheel Training Blue

SAEEPABUL$129.908 rev

6mo ago

Nuanchu 5 Pcs Hand and Foot Placement Gymnastics Feet Hand Twister Game Stepping Denim Placement Carpet Flat Markers Stones Non Slip Cartwheel Mats for Adults Classroom Gymnastics Training Equipment

Nuanchu$39.023 rev

11mo ago

Kangaroo Hoppers Gymnastics Tumbling Mat Folding Mat with Balance Beam

Kangaroo Hoppers$109.58257 rev

1y ago

VOFiTNY Gymnastics Air Barrel Octagon Mat Tumbler 3.3ft L x 2ft D Back Handspring Trainer for Home/Gym/Tumbling Without Pump

VOFiTNY$51.52627 rev

2y ago

What buyers say about cartwheel mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Great mat”

Value For Money10%

“Money well spent”

Exercise/Sports Suitability7%

“Great for gymnastics, yoga and air bed”

Color6%

“Beautiful color”

Durability6%

“Very durable”

Ease Of Use5%

“Very easy to use”

Comfort-Overall5%

“Its very comfortable”

Fun/Entertainment Experience5%

“It keeps them active, entertained, and-best of all—off their electronics”

Advertised Vs Actual Product5%

“Better than expected”

Inflation/Deflation3%

“fully inflated with great support”

What buyers complain about

Thickness15%

“Not as wide or as thick as described”

Size-Overall10%

“smaller than expected”

Inflation/Deflation9%

“The barrel does not stay inflated”

Material Quality7%

“Two months the top material is feel off”

Hard Feel6%

“HARD AS A ROCK”

Zipper Quality6%

“Recieved with broken zipper, falling apart and dirty”

Color6%

“Received 2 different shades”

Durability3%

“so this product will not last long”

Comfort-Overall3%

“It is unbelievably uncomfortable”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product5%

Hard Feel4%

Value For Money3%

Material Quality3%

Comfort-Overall2%

Thickness2%

Functionality-Overall2%

Grip2%

Quality-Overall2%

Common questions

Is cartwheel mat profitable to sell on Amazon United States?: The niche generates $47K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Skip it (34/100).
How competitive is the cartwheel mat niche?: 12 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in cartwheel mat?: Top complaints mined from reviews: Thickness, Size-Overall, Inflation/Deflation. The return rate is 1.4%.
When does demand for cartwheel mat peak?: Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the cartwheel mat niche?: Listings span $16.32–$299.51; the average listing price is $85.29 (sweet spot $15–$100). The average incumbent carries 3,768 reviews — the moat a new listing must climb.