carolina panthers
Worth a lookShows a sweet-spot price point ($25.59 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$25.59avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.56–$66.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Okay$202K$202K/yr · 631K searches
Review moat
Okay3,831.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, carolina panthers is a $202K/yr Amazon United States market (631K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
carolina panthers market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $205K–$256K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #920
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 78%
- Out of stock
- 17.7%
- Avg brand age
- 66 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
17
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
28%
Top 20: 61%
Open market
34%
- New Era20%
- Rico Industries12%
- FOCO11%
- YouTheFan9%
- Northwest8%
- Terojnkl6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 15.9×
Top carolina panthers search terms
- carolina panthers334K/yr
- carolina panthers merch68K/yr
- panthers95K/yr
- panthers merch39K/yr
- carolina panthers gifts13K/yr
- carolina panthers gifts for men12K/yr
- carolina panthers decor7K/yr
- panthers gifts for men7K/yr
- carolina panther8K/yr
- panthers football10K/yr
Top carolina panthers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Carolina Panthers)
New Era$39.864.7★529 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Carolina Panthers)
New Era$36.394.7★2,708 rev
Terojnkl Embroidered City Football Hat Men Women Unisex Fans Baseball Cap
Terojnkl$18.644.6★572 rev
Northwest NFL Carolina Panthers Adult Unisex Silk Touch Bathrobe Large/X-Large Black Officially Licensed Loungewear Soft Plush Polyester
Northwest$42.234.6★17,559 rev
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Carolina Panthers Logo Medium - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$23.734.6★2,452 rev
Newest
by launch date
New Era Mens Black Carolina Panthers 9FIFTY Snapback Hat
New Era$39.104 rev
Top Cup NFL Carolina Panthers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA
Top Cup$22.76727 rev
Game Day Tee | Panther Football Shirt Sports Fan for Men Woman Boys and Girls Team Black
GENERIC$13.970 rev
YouTheFan Officially-licensed NFL Carolina Panthers Stadium Series 3D Wall Art - multi-layer team stadium replica detailed sports fan gift indoor decor
YouTheFan$26.37175 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (US Alpha One Size Carolina Panthers)
New Era$36.09948 rev
Trending
90-day click momentumNew Era Mens Black Carolina Panthers 9FIFTY Snapback Hat
New Era$39.105.0★
FOCO NFL Football Team Color Chest Stripe Mens Polo Shirt Carolina Panthers X-Large
FOCO$43.584.4★
Lokai Silicone Beaded Bracelet for Men & Women NFL Football Collection - Carolina Panthers Logo Extra Large - Silicone Jewelry Fashion Bracelet Slides-On for Comfortable Fit
Lokai$24.434.6★
New Era NFL 9FIFTY Black White Adjustable Snapback Hat Cap One Size Fits All (Carolina Panthers)
New Era$39.864.7★
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Carolina Panthers)
New Era$36.394.7★
What buyers say about carolina panthers
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made”
“the color is perfect”
“GREAT DEAL”
“As described”
“its still wearable”
“I definitely love them they comfortable fit just right im walking on Air”
“Absorbs water well”
“Very nice towel thick great size”
“The design looks fantastic”
“so I don't have to worry about leaks”
What buyers complain about
“RUNS SMALL- VERY SMALL”
“it looks cheap”
“really wish that it wouldve been thicker as it is a beach towel”
“The hat was not my style...extremely flat brimmed”
“It was also pretty expensive”
Top return reasons
Common questions
- Is carolina panthers profitable to sell on Amazon United States?
- The niche generates $202K/yr across 65 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the carolina panthers niche?
- 27 brands and 17 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in carolina panthers?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 2.2%.
- When does demand for carolina panthers peak?
- Demand peaks in Nov–Dec; the busiest month runs 15.9× the quietest.
- What does it cost to enter the carolina panthers niche?
- Listings span $7.56–$66.17; the average listing price is $25.59 (sweet spot $15–$100). The average incumbent carries 3,831 reviews — the moat a new listing must climb.