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Carolina Hurricanes

Maybe

Search demand grew +475.4% this quarter. But buyers convert on only 1.2% of searches, so Carolina Hurricanes is a Maybe.

Flapen Score
57
57 / 100
Top 17% of 8,101 Sports & Outdoors niches · +10 vs the category median of 47
Market size
$184K/yr465K searches / yr
90-day growth
+475.4%search demand this quarter
Competition
28%top-5 click share · 23 brands · 34 sellers

Flapen Score

Carolina Hurricanes against its category

The dotted line is the Sports & Outdoors average. Past it, Carolina Hurricanes is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carolina Hurricanes market on Amazon at a glance

Shoppers on Amazon United States searched for Carolina Hurricanes 465K times last year and spent an estimated $184K. The top 5 brands take 79% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +475.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
+475.4%
Conversion, latest week
1.2%
Market size, estimated
$184Ka year
Peak month
June13.9× the quietest month
Top search term
carolina hurricanes204K searches a year

02 · Price

A sale here is worth $33.19.

Listings sell for $33.19 on average, from $10.01 to $165.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $33.19 that is $0 to $3K a year per listing.

Average price
$33.19inside the $15 to $100 sweet spot
Price range
$10.01–$165.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #12,325 within T-Shirts. It carries 768 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
10.1%
Average rank
#12,325in T-Shirts
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
768per listing
Listings tracked
73

04 · Newcomers

6 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
6Amazon's first-year sales bar
Average brand age
43 months

Products

Top Carolina Hurricanes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

23 falling

Sellers

34

Est. top-5 brand share

79%

Top 20: 99%

Est. top-5 click share

28%

Top 20: 62%

Open market

18%

  • Calhoun34%
  • Carolina Hurricanes26%
  • AMERICAN NEEDLE9%
  • Eye Of The Hurricane6%
  • Outerstuff4%
  • adidas4%
  • Open — no brand owns it (17 brands, 18%)

Demand

Carolina Hurricanes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 13.9×

Search terms

Top Carolina Hurricanes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • carolina hurricanes204K/yr
  • carolina hurricanes shirt92K/yr
  • carolina hurricanes jersey41K/yr
  • hurricanes t shirt18K/yr
  • carolina hurricanes merch34K/yr
  • carolina hurricanes apparel19K/yr
  • hurricanes hockey14K/yr
  • carolina hurricanes t shirt6K/yr
  • hurricanes shirt10K/yr
  • carolina hurricanes hockey9K/yr

Reviews and returns

What reviews say buyers love and hate about Carolina Hurricanes

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
6.8%of orders come back
“Order a size up”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Carolina Hurricanes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data