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Cardio Machine

Fail

Buyers convert on only 0.6% of searches, so Cardio Machine is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$312K/yr354K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
38%top-5 click share · 36 brands · 63 sellers

Flapen Score

Cardio Machine against its category

The dotted line is the Sports & Outdoors average. Past it, Cardio Machine is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardio Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Cardio Machine 354K times last year and spent an estimated $312K. The top 5 brands take 46% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $312K a year.

Searches, last 12 months
354K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
0.6%
Market size, estimated
$312Ka year
Peak month
January1.9× the quietest month
Top search term
fsa exercise equipment49K searches a year

02 · Price

A sale here is worth $142.31.

Listings sell for $142.31 on average, from $8.60 to $662.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $142.31 that is $0 to $14K a year per listing.

Average price
$142.31above the $15 to $100 sweet spot
Price range
$8.60–$662.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #109 within Cardio Training. It carries 8,366 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
87%
Out of stock, average day
0.4%
Average rank
#109in Cardio Training
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
8,366per listing
Listings tracked
52

04 · Newcomers

13 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
13Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cardio Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

63

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

38%

Top 20: 72%

Open market

49%

  • Brand 118%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cardio Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Cardio Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fsa exercise equipment49K/yr
  • cardio machine42K/yr
  • fsa eligible exercise equipment75K/yr
  • total body workout machine23K/yr
  • leg strengthening equipment22K/yr
  • arm workout machine12K/yr
  • exercise machine to lose belly fat13K/yr
  • exercise equipment for legs14K/yr
  • hsa eligible exercise equipment14K/yr
  • hsa exercise equipment15K/yr

Reviews and returns

What reviews say buyers love and hate about Cardio Machine

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Durability”
3.1%of orders come back
“Doesnt last”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cardio Machine questions

Answered from the same tracked data.