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Cardio

Fail

Buyers convert on only 0.9% of searches, so Cardio is a Fail.

Flapen Score
34
34 / 100
Ranks 7,175 of 8,101 Sports & Outdoors niches · −13 vs the category median of 47
Market size
$423K/yr379K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
72%top-5 click share · 14 brands · 31 sellers

Flapen Score

Cardio against its category

The dotted line is the Sports & Outdoors average. Past it, Cardio is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardio market on Amazon at a glance

Shoppers on Amazon United States searched for Cardio 379K times last year and spent an estimated $423K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.9%
Market size, estimated
$423Ka year
Peak month
January2.3× the quietest month
Top search term
cardio95K searches a year

02 · Price

A sale here is worth $125.47.

Listings sell for $125.47 on average, from $19.67 to $468.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $125.47 that is $13K to $31K a year per listing.

Average price
$125.47above the $15 to $100 sweet spot
Price range
$19.67–$468.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$13K–$31K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Cardio Training. It carries 14,801 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Cardio Training
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
14,801per listing
Listings tracked
18

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cardio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

31

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • Brand 131%
  • Brand 229%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 16%)

Demand

Cardio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cardio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardio95K/yr
  • cardio machines for home51K/yr
  • cardio machine42K/yr
  • knee exercise equipment29K/yr
  • leg strengthening equipment22K/yr
  • senior exercise equipment24K/yr
  • elderly exercise equipment16K/yr
  • exercise equipment for legs14K/yr
  • home cardio9K/yr
  • cardio machines7K/yr

Reviews and returns

What reviews say buyers love and hate about Cardio

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
9%of negative reviews mention “Durability”
3.9%of orders come back
“Broke after a few weeks”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cardio questions

Answered from the same tracked data.