Skip to content

Card Table

Card Table clears our launch bar: a $9.7M/yr market growing +50.1% this quarter with returns at 2.1%.

Flapen Score

73
Launch it

Top 1% of 8,101 Sports & Outdoors niches · +26 vs the category median of 47

Market size 100Growth 69Conversion 28Competition 95Returns 72Price range 48Avg price 92Brand share 96Review moat 45Quality gap 43
This niche Category average · 8,101 niches

Is Card Table profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Card Table is a $9.7M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 73/100.

Card Table: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +50.1% over the last 90 days and 2.2% of searches end in a purchase.

$9.7M

revenue / yr

Units sold / yr250K
Search volume / yr+50.1%8.1M
Conversion rate2.2%
Avg price$53.88

Who owns the niche?

The top 5 brands hold 33% of demand, so 67% of the market is open.

67%

open market share

Brands · sellers68 · 132
Top-5 product click share20%
Open market67%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 120 products

Sponsored placement89%
New entrants (1y)30· 27 succeeded
Avg rating4.5★
Avg reviews1,969

Top Card Table products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

$0$193K$386K$580K$773K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 falling

Sellers

132

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

20%

Top 20: 47%

Open market

62%

  • Our Modern Space11%
  • Byliable7%
  • VILLEY6%
  • Amazon Basics5%
  • Grope5%
  • BestOffice4%

Card Table demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume8.1MCVR2.2%Products120Brands68Top 5 Brands33%OOS Rate4.6%Rating4.5★Reviews1,969Avg BSR#47
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Nov · busiest ÷ quietest = 2.8×

Top Card Table search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • outdoor table1.4M/yr
  • camping table1.4M/yr
  • card table1.4M/yr
  • folding table 6ft498K/yr
  • 6ft folding table373K/yr
  • camping table foldable319K/yr
  • outdoor tables207K/yr
  • folding camping table221K/yr
  • camping tables190K/yr
  • 6 foot folding table251K/yr

What reviews say buyers love and hate about Card Table

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Strength18%

Table is sturdy

Assembly/Installation12%

Easy Assembly

Quality-Overall10%

Excellent Quality

Value For Money6%

Great Buy

Size-Overall6%

its the perfect height

What buyers complain about

56% of reviews
Strength11%

Very flimsy

Quality-Overall10%

Poor quality control

Size-Overall9%

Too short

Assembly/Installation6%

Assembly difficult

Weight Heavy5%

It's a bit heavy

Card Table return rate & reasons

Why buyers send it back, as a share of all return requests.

2.1%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
34%
2Strength
8%
3Defective Material/Parts
6%
4Advertised Vs Actual Product
6%
5Weight Heavy
5%

Common Card Table questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Card Table 73/100 on Amazon United States — Launch it. The niche generates $9.7M/yr across 120 tracked products. 27 of 30 products launched in the last 360 days are still selling. Search demand moved +50.1% over the last 90 days.
Search demand for Card Table on Amazon United States peaks in May–Jun–Nov, where the busiest month runs 2.8× the quietest.