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73

card table

Launch it

A $9.7M/yr market growing +50.1% this quarter with returns at 2.1% — clears our launch bar.

Market size 100Growth 69Conversion 28Competition 95Returns 72Price range 48Avg price 92Brand share 96Review moat 45Quality gap 43

Market size

Incredible$9.7M

$9.7M/yr · 8.1M searches

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great$53.88

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Growth

Good+50.1%

90-day search growth — must beat 0% to launch

Price range

Okay$18.30–$188.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,968.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, card table is a $9.7M/yr Amazon United States market (8.1M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Nov. Verdict: Launch it — 73/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

card table market data

Units sold / yr
200K–250K
avg 1,250–1,500/product
Revenue / yr
$10.8M–$13.5M
units × avg price
Conversion rate
2.2%
Avg BSR
#47
Page quality
0%
Prime
79%
Sponsored
89%
Out of stock
4.6%
Avg brand age
38 months
Avg seller age
165 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

68 falling

Sellers

132

Top-5 brand share

33%

Top 20: 73%

Top-5 click share

20%

Top 20: 47%

Open market

62%

  • Our Modern Space11%
  • Byliable7%
  • VILLEY6%
  • Amazon Basics5%
  • Grope5%
  • BestOffice4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +50.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Nov · busiest ÷ quietest = 2.8×

Top card table search terms

  • outdoor table1.4M/yr
  • camping table1.4M/yr
  • card table1.4M/yr
  • folding table 6ft498K/yr
  • 6ft folding table373K/yr
  • camping table foldable319K/yr
  • outdoor tables207K/yr
  • folding camping table221K/yr
  • camping tables190K/yr
  • 6 foot folding table251K/yr
All search terms

Top card table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$193K4%$386K6%$580K8%$773K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about card table

What buyers praise and complain about, mined from review topics.

What buyers love

Strength18%

“Table is sturdy”

Assembly/Installation12%

“Easy Assembly”

Quality-Overall10%

“Excellent Quality”

Value For Money6%

“Great Buy”

Size-Overall6%

“its the perfect height”

Weight Light5%

“Loved that this a very lightweight piece”

Advertised Vs Actual Product5%

“Exactly as pictured”

Ease Of Use4%

“easy to handle”

Portability4%

“Portable Table”

Storage Capacity3%

“Great capacity”

What buyers complain about

Strength11%

“Very flimsy”

Quality-Overall10%

“Poor quality control”

Size-Overall9%

“Too short”

Assembly/Installation6%

“Assembly difficult”

Weight Heavy5%

“It's a bit heavy”

Durability5%

“Broke quickly”

Value For Money3%

“Sometimes Cheaper Really Isn't the Best”

Ease Of Use3%

“Difficult to fold”

Material Quality2%

“Cheap material”

Advertised Vs Actual Product2%

“Not as described”

Top return reasons

Size-Overall34%
Strength8%
Defective Material/Parts6%
Advertised Vs Actual Product6%
Weight Heavy5%
Value For Money5%
Quality-Overall4%
Mechanism Issues4%
Assembly/Installation4%
Height4%

Common questions

Is card table profitable to sell on Amazon United States?
The niche generates $9.7M/yr across 120 tracked products. 27 of 30 products launched in the last 360 days are still selling. 90-day search growth is +50.1%. Flapen's verdict: Launch it (73/100).
How competitive is the card table niche?
68 brands and 132 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 33% of demand.
What do buyers complain about in card table?
Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 2.1%.
When does demand for card table peak?
Demand peaks in May–Jun–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the card table niche?
Listings span $18.30–$188.64; the average listing price is $53.88 (sweet spot $15–$100). The average incumbent carries 1,969 reviews — the moat a new listing must climb.