Capture the Flag

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months

158K

Growth, 90 days vs prior 90

+36.1%

Conversion, latest week

3.0%

Market size, estimated

$186Ka year

Peak month

December3.4× the quietest month

Top search term

capture the flag81K searches a year

Listings sell for $38.91 on average, from $8.77 to $73.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $38.91 that is $10K to $19K a year per listing.

Average price

$38.91inside the $15 to $100 sweet spot

Price range

$8.77–$73.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

3.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #283 within Football. It carries 555 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#283in Football

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

555per listing

Listings tracked

15

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months