Is capture the flag profitable to sell on Amazon United States?

The niche generates $186K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (47/100).

How competitive is the capture the flag niche?

10 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in capture the flag?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.

When does demand for capture the flag peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the capture the flag niche?

Listings span $8.77–$73.00; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.

capture the flag

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Avg price

Incredible$38.91

avg listing price — sweet spot $15–$100

Price range

Great$8.77–$73.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good555.4

avg incumbent reviews — the moat a new listing must climb

Growth

Good+36.1%

90-day search growth — must beat 0% to launch

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$186K

$186K/yr · 158K searches

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, capture the flag is a $186K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

capture the flag market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $156K–$195K; units × avg price
Conversion rate: 3.0%
Avg BSR: #283
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

11%

HASITE34%
Starlux Games27%
Libima14%
Squad Hero7%
BORNEW4%
House of Marbles3%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +36.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top capture the flag search terms

capture the flag81K/yr +30.2%1.8% conv.
capture the flag set30K/yr +73.0%2.1% conv.
capture the flag glow in the dark22K/yr +13.3%3.7% conv.
glow in the dark capture the flag11K/yr +60.6%4.2% conv.
capture the flag game10K/yr +15.0%1.7% conv.
glow in the dark flag4K/yr +45.6%0.3% conv.

All search terms

Top capture the flag products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag

HASITE$8.774.5★189 rev

Starlux Games$58.274.6★3,397 rev

Flag Football Belts - 14 Sets of Adjustable Flag Football Set Contains 42 Football Flags and Storage Bag Perfect for Youth Adults and Children To Capture The Flag

HASITE$28.594.5★189 rev

6 Sets Blue and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party

Libima$38.724.5★3 rev

Capture the Flag Glow in the Dark Game Set - Yard Outdoor Games for Kids Ages 8 10 11 12 Old - Fun Lawn Summer Family Game for Boys & Teen Boys - Birthday Gifts - Camping and Backyard Adventures

Squad Hero$48.364.1★41 rev

Newest

by launch date

Libima 6 Sets Yellow and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party

Libima$34.723 rev

7mo ago

House of Marbles Adventurers Capture the Flag

House of Marbles$28.096 rev

1y ago

6 Sets Blue and Red 6 Set LED Flag Football Belts Set Glow in The Dark Light up Adjustable Capture Flag Outdoor Beach Games Football Party

Libima$38.723 rev

1y ago

Capture the Flag Glow in the Dark Game Set - Yard Outdoor Games for Kids Ages 8 10 11 12 Old - Fun Lawn Summer Family Game for Boys & Teen Boys - Birthday Gifts - Camping and Backyard Adventures

Squad Hero$48.3641 rev

1y ago

Flag Football Belts - 2 Sets of Adjustable Flag Football Set Contains 6 Football Flags Perfect for Youth Adults and Children To Capture The Flag

HASITE$8.77189 rev

1y ago

What buyers say about capture the flag

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience39%

“Fun for the entire family”

Quality-Overall18%

“Quality belt and flags”

Value For Money10%

“Good price”

Size-Overall5%

“Fit well”

Durability5%

“Great quality and super durable”

Ease Of Use4%

“Easy to use”

Adhesion/Stickiness3%

“Easy to attach and detach”

Material Quality2%

“The material feels durable”

Color2%

“the bright colors make them easy to see on the field”

Creativity1%

“Lots of room to let children's imaginations take the reins”

What buyers complain about

Durability20%

“due to the tearing off”

Quality-Overall10%

“Its to expensive for the quality you get”

Size-Overall10%

“The base and jail markers were smaller that I thought they would be”

Value For Money7%

“The cheapest are $7 for 10 of them”

Battery Life7%

“this type of battery costs a fortune to replace”

Assembly/Installation7%

“not the 2 top screws or it will be very hard to put the unit back together”

Top return reasons

Size-Overall22%

Value For Money13%

Advertised Vs Actual Product12%

Defective Material/Parts12%

Material Quality6%

Quality-Overall4%

Brightness/Shine/Glow4%

Product Condition4%

Durability3%

Functionality-Overall3%

Common questions

Is capture the flag profitable to sell on Amazon United States?: The niche generates $186K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +36.1%. Flapen's verdict: Skip it (47/100).
How competitive is the capture the flag niche?: 10 brands and 14 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in capture the flag?: Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.3%.
When does demand for capture the flag peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the capture the flag niche?: Listings span $8.77–$73.00; the average listing price is $38.91 (sweet spot $15–$100). The average incumbent carries 555 reviews — the moat a new listing must climb.

capture the flag

capture the flag market data

Competition & brand share

Demand & seasonality

Top capture the flag search terms

Top capture the flag products on Amazon

Top sellers

Newest

Trending

What buyers say about capture the flag

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Sports & Outdoors