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Canteen

Maybe

Products sell for $25.26 on average, inside the sweet spot. But buyers convert on only 2.2% of searches, so Canteen is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 8,101 Sports & Outdoors niches · +11 vs the category median of 47
Market size
$347K/yr636K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
42%top-5 click share · 27 brands · 51 sellers

Flapen Score

Canteen against its category

The dotted line is the Sports & Outdoors average. Past it, Canteen is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canteen market on Amazon at a glance

Shoppers on Amazon United States searched for Canteen 636K times last year and spent an estimated $347K. The top 5 brands take 51% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.

Searches, last 12 months
636K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
2.2%
Market size, estimated
$347Ka year
Peak month
August1.3× the quietest month
Top search term
canteen275K searches a year

02 · Price

A sale here is worth $25.26.

Listings sell for $25.26 on average, from $9.92 to $60.35. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $25.26 that is $6K to $13K a year per listing.

Average price
$25.26inside the $15 to $100 sweet spot
Price range
$9.92–$60.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$13K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #178 within Hydration & Filtration. It carries 2,245 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#178in Hydration & Filtration
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,245per listing
Listings tracked
34

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Canteen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 rising

Sellers

51

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

42%

Top 20: 85%

Open market

43%

  • Brand 120%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Canteen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Canteen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canteen275K/yr
  • water canteen72K/yr
  • canteen water bottle54K/yr
  • military canteen35K/yr
  • metal canteen29K/yr
  • stainless steel canteen25K/yr
  • canteen water bottle with strap12K/yr
  • army canteen18K/yr
  • cantimplora18K/yr
  • canteen with strap19K/yr

Reviews and returns

What reviews say buyers love and hate about Canteen

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Leak-Proof”
1.9%of orders come back
“Leaks everywhere”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Canteen questions

Answered from the same tracked data.