Canoe
FailProducts sell for $535.38 on average, outside the sweet spot, so Canoe is a Fail.
- Flapen Score
- 46 / 100Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 4746
- Market size
- $322K/yr376K searches / yr
- 90-day growth
- +77.5%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 58 sellers
Flapen Score
Canoe against its category
The dotted line is the Sports & Outdoors average. Past it, Canoe is stronger. Inside it, weaker.
Market
The Canoe market on Amazon at a glance
Shoppers on Amazon United States searched for Canoe 376K times last year and spent an estimated $322K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +77.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $322K a year.
- Searches, last 12 months
- 376K
- Growth, 90 days vs prior 90
- +77.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $322Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- canoe264K searches a year
02 · Price
A sale here is worth $535.38.
Listings sell for $535.38 on average, from $17.23 to $2260.17. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $535.38 that is $0 to $54K a year per listing.
- Average price
- $535.38above the $15 to $100 sweet spot
- Price range
- $17.23–$2260.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$54K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #30 within Water Sports. It carries 3,858 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 91%
- Out of stock, average day
- 7.2%
- Average rank
- #30in Water Sports
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 3,858per listing
- Listings tracked
- 34
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Canoe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
- Price
- $65.11
- Rating
- 4.8/5
- Reviews
- 3,818
- Age
- 8y ago

Intex 2-Person Inflatable Kayak Set w/ Pump Aluminum Oars Adjustable Seats Explorer K2 - Tandem Blow-up Raft for Adults Great for Lakes or Rivers
- Price
- $144.48
- Rating
- 4.4/5
- Reviews
- 30,339
- Age
- 13y ago

LIFETIME Wasatch Canoe Green 13
- Price
- $805.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Old Town Discovery 133 Recreational Canoe Green 13 Feet 3 Inches
- Price
- $1375.96
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 11y ago

Intex 68324EP Excursion 4 Inflatable Boat Set: Includes Deluxe 54in Boat Oars and High-Output Pump Adjustable Seats with Backrest Fishing Rod Holders 4-Person 1100lb Weight Capacity
- Price
- $171.26
- Rating
- 4.4/5
- Reviews
- 3,266
- Age
- 15y ago
Trending
estimated 90-day click momentum
Goplus Inflatable Kayak 2 Person 11.5 FT Tandem Touring Kayak with Aluminum Paddles Seats Footrest Hand Pump Heavy Duty Blow Up Canoe for Adults Fishing Lake River
- Price
- $110.42
- Rating
- 2.9/5
- Reviews
- 12
- Age
- 2mo ago

INTEX 66324EP Excursion 4 Inflatable Boat Set: Includes Deluxe 54in Aluminum Oars and High-Output Pump Adjustable Seats with Backrest Fishing Rod Holders 4-Person 1100lb Weight Capacity
- Price
- $156.11
- Rating
- 4.4/5
- Reviews
- 3,266
- Age
- 1y ago

JKSPORTS Fly Fishing Vest Fishing Safety Life Jacket for Swimming Sailing Boating Kayak Floating Multifunction Breathable Backpack for Men and Women Kayak Vest Swim Vest (Army Green with Foam)
- Price
- $34.46
- Rating
- 4.7/5
- Reviews
- 953
- Age
- 3y ago

PLUSINNO Floating Fishing Net for Steelhead Salmon Fly Kayak Catfish Bass Trout Fishing Rubber Coated Landing Net for Easy Catch & Release Compact & Foldable for Easy Transportation & Storage
- Price
- $23.96
- Rating
- 4.5/5
- Reviews
- 2,680
- Age
- 6y ago

Onyx U.S. Coast Guard and Transport Canada Approved MoveVent Dynamic Paddle Vest For Adults For Kayaking Canoeing Stand Up Paddleboarding
- Price
- $65.11
- Rating
- 4.8/5
- Reviews
- 3,818
- Age
- 8y ago
Newest
by launch date
Goplus Inflatable Kayak 2 Person 11.5 FT Tandem Touring Kayak with Aluminum Paddles Seats Footrest Hand Pump Heavy Duty Blow Up Canoe for Adults Fishing Lake River
- Price
- $110.42
- Rating
- 2.9/5
- Reviews
- 12
- Age
- 2mo ago

INTEX 66324EP Excursion 4 Inflatable Boat Set: Includes Deluxe 54in Aluminum Oars and High-Output Pump Adjustable Seats with Backrest Fishing Rod Holders 4-Person 1100lb Weight Capacity
- Price
- $156.11
- Rating
- 4.4/5
- Reviews
- 3,266
- Age
- 1y ago

LIFETIME Wasatch Canoe Green 13
- Price
- $805.57
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

Goplus Inflatable Kayak 2-Person Kayak Set for Adults with 507 LBS Weight Capacity 2 Aluminium Oars EVA Padded Seat 2 Fins Hand Pump Carry Bag Repair Kit Portable Touring Kayaks (Blue+Green)
- Price
- $317.91
- Rating
- 4.2/5
- Reviews
- 188
- Age
- 3y ago

JKSPORTS Fly Fishing Vest Fishing Safety Life Jacket for Swimming Sailing Boating Kayak Floating Multifunction Breathable Backpack for Men and Women Kayak Vest Swim Vest (Orange with Foam)
- Price
- $34.32
- Rating
- 4.7/5
- Reviews
- 953
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
58
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 89%
Open market
7%
- Intex31%
- Old Town19%
- LIFETIME15%
- Onyx12%
- Pelican12%
- JKSPORTS5%
- Open — no brand owns it (6 brands, 7%)
Demand
Canoe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×
Search terms
Top Canoe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- canoe264K/yr
- canoes33K/yr
- canoe boat17K/yr
- fishing canoe15K/yr
- canoes clearance10K/yr
- canoas para pesca7K/yr
- canoes for sale7K/yr
- canoa6K/yr
- small canoe5K/yr
- aluminum canoe4K/yr
Reviews and returns
What reviews say buyers love and hate about Canoe
We read the reviews and the return reasons for every product selling here.
“Popped after second use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Canoe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









