Skip to content
51

camping soap

Worth a look

Shows demand growing +138.9% this quarter, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 22Growth 96Conversion 90Competition 26Returns 96Price range 38Avg price 38Brand share 40Review moat 24Quality gap 21

Growth

Incredible+138.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.58

avg listing price — sweet spot $15–$100

Price range

Okay$5.98–$20.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,701.33

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$87K

$87K/yr · 75K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, camping soap is a $87K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

camping soap market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$63K–$85K
units × avg price
Conversion rate
10.9%
Avg BSR
#191
Page quality
0%
Prime
100%
Sponsored
73%
Out of stock
0.4%
Avg brand age
55 months
Avg seller age
134 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

206

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

13%

  • CONCENTRATED CAMPSUDS29%
  • Uncle Todd's26%
  • HongyiTime10%
  • Sea to Summit10%
  • Dr. Bronner's6%
  • FOMIN5%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +138.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.0×

Top camping soap search terms

  • camping soap38K/yr
  • camp soap31K/yr
  • backpacking soap7K/yr
All search terms

Top camping soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$17K30%$26K40%$35K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about camping soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell26%

“Awesome smell”

Quality-Overall10%

“This is really good soap”

Cleansing9%

“Cleanses the skin well”

Ease Of Use9%

“this was extremely handy”

Ease Of Cleaning9%

“Cleans just about everything”

Eco Friendliness4%

“It gives peace of mind that it's biodegradable”

Value For Money4%

“Worth the money”

Lather3%

“Great concentrated soap—works perfectly in foaming dispensers”

Advertised Vs Actual Product2%

“Worked as Advertised and then some”

Efficiency2%

“It works well”

What buyers complain about

Smell14%

“As someone who can't handle scents I was surprised the unscented was actually unscented”

Size-Overall13%

“The bottle is small”

Value For Money11%

“Waste of money”

Ease Of Cleaning8%

“takes more time to scrub off your hands”

Water Resistance3%

“One thing I've learned is that biodegradable doesn't mean it's okay to wash directly in a stream or lake”

Thickness3%

“The thickness is too much”

Ease Of Use2%

“Hard to get a sheets out”

Hard Feel2%

“Harsh”

Allergies2%

“Not good for eczema”

Functionality-Overall2%

“did not work”

Top return reasons

Size-Overall37%
Smell15%
Advertised Vs Actual Product11%
Value For Money9%
Leak-Proof4%
Functionality-Overall4%
Lather2%
Defective Material/Parts2%
Quality-Overall2%
Product Condition2%

Common questions

Is camping soap profitable to sell on Amazon United States?
The niche generates $87K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +138.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the camping soap niche?
10 brands and 206 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in camping soap?
Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.7%.
When does demand for camping soap peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.0× the quietest.
What does it cost to enter the camping soap niche?
Listings span $5.98–$20.48; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 6,701 reviews — the moat a new listing must climb.