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Camping Paper Towel Holder

Maybe

The top 5 products take only 36% of clicks. But buyers convert on only 1.3% of searches, so Camping Paper Towel Holder is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$277K/yr229K searches / yr
90-day growth
+50.5%search demand this quarter
Competition
36%top-5 click share · 14 brands · 42 sellers

Flapen Score

Camping Paper Towel Holder against its category

The dotted line is the Sports & Outdoors average. Past it, Camping Paper Towel Holder is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Paper Towel Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Camping Paper Towel Holder 229K times last year and spent an estimated $277K. The top 5 brands take 92% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +50.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $277K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+50.5%
Conversion, latest week
1.3%
Market size, estimated
$277Ka year
Top search term
kelty78K searches a year

02 · Price

A sale here is worth $92.44.

Listings sell for $92.44 on average, from $6.07 to $326.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $92.44 that is $0 to $9K a year per listing.

Average price
$92.44inside the $15 to $100 sweet spot
Price range
$6.07–$326.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #800 within Backpacks, Bags & Accessories. It carries 764 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
79%
Out of stock, average day
9.8%
Average rank
#800in Backpacks, Bags & Accessories
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
764per listing
Listings tracked
48

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Camping Paper Towel Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

42

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 77%

Open market

6%

  • Brand 177%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (8 brands, 6%)

Search terms

Top Camping Paper Towel Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kelty78K/yr
  • kelty backpack72K/yr
  • camping paper towel holder24K/yr
  • car paper towel holder21K/yr
  • paper towel holder for car14K/yr
  • paper towel holder camping7K/yr
  • paper towel holder for camping5K/yr
  • portable paper towel holder5K/yr
  • car paper towel dispenser3K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Paper Towel Holder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Magnetic Strength/Adsorption”
13%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“The screws and the holes they screw into are poor quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Camping Paper Towel Holder questions

Answered from the same tracked data.