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Camping Blanket

Maybe

Products sell for $40.33 on average, inside the sweet spot. But buyers convert on only 1.5% of searches, so Camping Blanket is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 8,101 Sports & Outdoors niches · +16 vs the category median of 47
Market size
$640K/yr1.1M searches / yr
90-day growth
+52.1%search demand this quarter
Competition
33%top-5 click share · 27 brands · 36 sellers

Flapen Score

Camping Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Camping Blanket is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Camping Blanket 1.1M times last year and spent an estimated $640K. The top 5 brands take 56% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $640K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+52.1%
Conversion, latest week
1.5%
Market size, estimated
$640Ka year
Peak month
December1.8× the quietest month
Top search term
camping blanket428K searches a year

02 · Price

A sale here is worth $40.33.

Listings sell for $40.33 on average, from $9.43 to $92.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $40.33 that is $4K to $10K a year per listing.

Average price
$40.33inside the $15 to $100 sweet spot
Price range
$9.43–$92.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #130 within Sleeping Bags & Camp Bedding. It carries 11,913 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#130in Sleeping Bags & Camp Bedding
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
11,913per listing
Listings tracked
45

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
40 months

Products

Top Camping Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

36

Top-5 brand share

56%

Top 20: 93%

Top-5 click share

33%

Top 20: 70%

Open market

40%

  • Brand 122%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Camping Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Camping Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping blanket428K/yr
  • camping blankets118K/yr
  • rumpl blanket115K/yr
  • camp blanket63K/yr
  • stadium blanket117K/yr
  • rumpl45K/yr
  • rumpl travel blanket27K/yr
  • blankets for camping14K/yr
  • blanket for camping16K/yr
  • camping blankets for cold weather28K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Blanket

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“A little expensive for the quality”
A buyer, on “Quality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Camping Blanket questions

Answered from the same tracked data.