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Camo Tumbler

Fail

The average product has 60,738 reviews to catch up to, so Camo Tumbler is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$182K/yr388K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
44%top-5 click share · 13 brands · 144 sellers

Flapen Score

Camo Tumbler against its category

The dotted line is the Sports & Outdoors average. Past it, Camo Tumbler is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camo Tumbler market on Amazon at a glance

Shoppers on Amazon United States searched for Camo Tumbler 388K times last year and spent an estimated $182K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
388K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
1.4%
Market size, estimated
$182Ka year
Peak month
December10.2× the quietest month
Top search term
green stanley69K searches a year

02 · Price

A sale here is worth $32.55.

Listings sell for $32.55 on average, from $8.76 to $46.11. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $32.55 that is $3K to $8K a year per listing.

Average price
$32.55inside the $15 to $100 sweet spot
Price range
$8.76–$46.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #319 within Sports Water Bottles. It carries 60,738 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#319in Sports Water Bottles
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
60,738per listing
Listings tracked
45

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Camo Tumbler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

144

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 78%

Open market

5%

  • Brand 144%
  • Brand 243%
  • Brand 33%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 5%)

Demand

Camo Tumbler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.2×

Search terms

Top Camo Tumbler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • green stanley69K/yr
  • camo hydrojug41K/yr
  • camo tumbler48K/yr
  • stanley green28K/yr
  • hydrojug camo26K/yr
  • camo cup28K/yr
  • camo stanley cup21K/yr
  • duck camo hydrojug10K/yr
  • duck camo tumbler11K/yr
  • camo hydro jug6K/yr

Reviews and returns

What reviews say buyers love and hate about Camo Tumbler

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Leak-Proof”
15%of negative reviews mention “Leak-Proof”
2.4%of orders come back
“It leaks”
A buyer, on “Leak-Proof”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Camo Tumbler questions

Answered from the same tracked data.