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Camo Rain Gear

Fail

Buyers convert on only 0.4% of searches, so Camo Rain Gear is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$22K/yr123K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
29%top-5 click share · 34 brands · 90 sellers

Flapen Score

Camo Rain Gear against its category

The dotted line is the Sports & Outdoors average. Past it, Camo Rain Gear is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camo Rain Gear market on Amazon at a glance

Shoppers on Amazon United States searched for Camo Rain Gear 123K times last year and spent an estimated $22K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
123K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
0.4%
Market size, estimated
$22Ka year
Peak month
November4.4× the quietest month
Top search term
camo rain gear24K searches a year

02 · Price

A sale here is worth $48.93.

Listings sell for $48.93 on average, from $18.68 to $150.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.93 that is $0 to $5K a year per listing.

Average price
$48.93inside the $15 to $100 sweet spot
Price range
$18.68–$150.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #2,556 within Clothing. It carries 4,536 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#2,556in Clothing
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
4,536per listing
Listings tracked
73

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Camo Rain Gear products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

90

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

29%

Top 20: 69%

Open market

27%

  • Brand 124%
  • Brand 216%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Camo Rain Gear search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.4×

Search terms

Top Camo Rain Gear search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camo rain gear24K/yr
  • hunting rain gear28K/yr
  • camo rain suit15K/yr
  • camo windbreaker12K/yr
  • hunting rain jacket13K/yr
  • hunting rain gear for men13K/yr
  • camouflage rain jacket6K/yr
  • camo windbreaker men5K/yr
  • hunting rain suit6K/yr
  • camo rain gear for men hunting980/yr

Reviews and returns

What reviews say buyers love and hate about Camo Rain Gear

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Smaller than normal”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Camo Rain Gear questions

Answered from the same tracked data.